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Wednesday, April 30, 2008

Can’t see forest for the trees

LLOYD’S List is the first to praise those taking steps to protect the environment and one Brazilian freight forwarder caught our eye at this year’s show. Interfreight Logistics has developed a wonderfully simple way of alleviating the environmental impact of its activities.

For each box it imports to Brazil, the company plants a tree close to the Brazilian colonial town of Paraty.

Last year, the initiative, undertaken in conjunction with the non-government organisation Verde Cidadania, was responsible for the company planting 2,000 trees at the Juatinga reafforestation project. Its customers include some of the largest companies in Brazil: Usiminas, Arcelor, Gerdau, Microsoft, Sony, Nissan and Mitsubishi.

The project aims to boost the Mata Atlantica, one of the most important stretches of rainforest in the world. While the company accepts that the project probably does not compensate totally for the carbon cost of shipping boxes from Europe and Japan to Brazil, every little bit helps.

http://www.lloydslist.com/ll/news/lastword-at-large-at-intermodal-south-america/1208969116062.htm

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