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Thursday, December 30, 2010

Acai, the Amazon Super Fruit



The first time I ever tried acai (pronounced: ah-sah-yee) in 1997, the fruit was served to me as a thick drink by an Ipixuna Indian woman, when I was living on the Amazon River for a month.

Acai, Euterpe oleracea, was as deep purple as any food I had ever seen. In fact, a spill stained a favorite t-shirt of mine, forever. I loved the rich flavor of acai, and the energy it imparted, and consumed as much as I could during the course of my time on the river.

When I left Brazil that time, I lamented that I’d probably never be able to obtain acai back home.

Times have changed, and this delicious fruit is now widely available, from Whole Foods to up-market grocery stores.

A so-called “super-berry” that grows on palms trees in the Amazon, acai is a staple food throughout Amazonia, and that status owes directly to its marvelous flavor.

Acai explodes with flavor, and gets better with every mouthful. Rich in the potent purple pigments called anthocyanins, acai has a higher antioxidant activity rating than bilberries or blueberries, and is rich in beneficial dietary fibers.

A glass of blended acai fruit, with just a slight touch of energizing guarana and certified organic sugar, imparts so much energy, you’ll want to dance and yodel while climbing a mountain at the same time.

No wonder endurance cyclists and ball players have taken to this fruit. Surfers, skateboarders, X-gamers and outdoor enthusiasts speak of acai with reverence.

The berry craze is on full throttle now, and purveyors of each berry – from blueberries to blackberries, black currants and elderberries – have positioned their berry as the ultimate. All of these berries are rich in the purple antioxidant pigments called anthocyanins, and all impart both antioxidant protection to cells, and anti-inflammatory activity as well. As far as I am concerned, they are all extraordinary foods, and are valuable in any person’s diet. I just happen to favor acai most of all, because I love the flavor and the fact that the acai trade is helping to reduce deforestation in some parts of the Amazon.

Forest Preservation - Fast-forward years later, once more in the Brazilian rainforest, this time in the company of Ryan Black, founder of Sambazon Acai. We are watching several hard-working Brazilians climb tall acai palms rapidly, cut branches laden with ripe purple acai berries, and strip the berries into baskets, readying them for processing.

“Our wildharvesting system was developed in conjunction with the Forest Sustainability Council,” Ryan explains. “We’ve taught people how to wildharvest acai, and protect the forest at the same time.” Through ecologically sound agro-forestry management practices, Sambazon has established a top-notch conservation program that protects the Amazon rainforest and minimizes habitat loss. On top of that, they’ve implemented a fair wage system that provides higher than average wages to over 10,000 families in Brazil’s Amapa state. Sambazon has won praise and support from World Wildlife Federation, The Nature Conservancy and Greenpeace. As far as Ryan Black is concerned, it’s all just a reasonable and fair way to operate a business. “Might as well do it right if you’re going to do it,” he says.

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Saturday, December 11, 2010

Highlights of Rivers in Amazon Rainforest

Rivers flowing through Brazil’s Amazon Rainforest appear tan from sediments and silvery from sun glint, giving them the appearance of lightning bolts slicing across the green landscape.

The Amazon rainforest is a moist broadleaf forest that covers most of the Amazon Basin of South America. This basin encompasses seven million square kilometers (1.7 billion acres), of which five and a half million square kilometers (1.4 billion acres) are covered by the rainforest.

See original complete with maps here

Wednesday, December 1, 2010

Rainforest Sustainability is embedded in Sambazon

From acai berries to the Sustainable Amazon Partnership (SAP)

When brothers Jeremy and Ryan Black created the company Sambazon in 2000 they hit the proverbial mother lode. Sambazon makes juices, sorbet and smoothie packs from acai, berries that grow in Brazil's Amazon forests.

Although the company does not disclose sales, in 2008 they were estimated at $25 million. Sambazon's products are "sold in virtually every health food store, juice bar and convention grocery store in the U.S.," according to its website. Its products are sold at Whole Foods and supermarket chains such as Safeway and Giant.

Sambazon says its company was founded on sustainability, a claim it can back up. It was the first company to sponsor U.S. Department of Agriculture (USDA) organic certification for acai, and its supply chain is certified as Fair Trade. It works with Wild Wildlife Foundation (WWF) Brazil and other non-governmental organizations (NGOs) to ensure acai is harvested sustainably. Sambazon also built a factory in Amapa, Brazil that buys acai berries from over 10,000 independent family growers, and employs about 150 people, half in Brazil.

Sambazon was named a winner of the "Secretary of State's Award for Corporate Excellence" (A.C.E. Award) for a small-medium business in 2006. It was nominated by the U.S. Ambassador to Brazil. Then U.S. Secretary of State Condoleeza Rice said Sambazon "is an outstanding example of the positive impact that a small company can make to the economy, the environment and the society of its host country."

Rice added, "Sambazon was selected for efforts to promote sustainable development in the Brasilian Rainforest, while improving the conditions of indigenous people through creative marketing of the açaí fruit."

Sambazon launched the Sustainable Amazon Partnership (SAP) as a "public and private collaboration to promote lasting sustainable management of the Brazilian Amazon Rainforest." Since launched, SAP has:

* Provided an alternative sustainable income source to logging, cattle and monoculture plantations
* Promoted sustainable development through environmental stewardship on over 1.9 million acres
* Supported women in local cooperative who make acai seed jewellery
* Established and monitored biosocial indicators to determine the impact of the acai trade
* Developed and implemented sustainability programs with local family farmers

Over one million acai seeds a day come out of processed fruit during harvest season. Sambazon uses the seeds as fuel for its Amapa factory and donates seeds to a nearby brick factory. Before Sambazon donated the seeds, the factory "would use virgin wood from the surrounding area to burn as fuel for the kilns," said factory owner Wagner Alonso Rodrigues.

Since using the donated seeds, the amount of rainforest wood burned by the factory has been reduced by almost 90 percent. "We have reduced our wood purchasing so drastically that now we save $US 250 a day burning seed instead of wood," said Rodrigues.

Read it here

The New Wellness Revolution