Robeks Corporation, a premium fruit smoothie and healthy eats national franchisor, launches a systemwide marketing campaign this week to emphasize the health and wellness benefits of products blended with the Acai (a-sci-ee) berry such as Robeks Acai Energizer(TM) smoothie and Super Acai Bowl(TM). The Acai berry contains more antioxidants than any other edible fruit currently known in the world.
Acai is an all-natural energy berry native to the Brazilian Rain Forest. This unique berry with its royal purple pigment provides a strong combination of antioxidants, essential amino acids, essential omega oils, dietary fiber, plant sterols, trace minerals and protein. In fact, acai is a better source of health-promoting antioxidants than even red wine, blueberries or pomegranates. Antioxidants are known to fight free radicals which can damage delicate cellular tissues. Acai also contains Omega 6 and 9, essential fatty acids which may help to promote healthy cholesterol levels.
Robeks encourages guests at the point of purchase to select specific products that support health and wellness, and help them maintain their active lifestyles. "Many of our guests visit their local Robeks daily to enjoy our Acai blends. They may be under stress, have limited time and just want to feel better. Acai delivers a healthy dose of natural energy for a flavor-packed pick-me-up, any time of day," says Sheri Miksa, president and chief executive officer of the nearly 140-store franchise network.
Robeks smoothies are the ideal meal replacement for consumers facing a hectic day, unable to prepare a healthy breakfast, lunch or dinner. Packed with the dietary benefits of no-sugar-added Dole fruit, non-fat frozen yogurt and natural juices, Robeks smoothies can be fortified with Robeks nutritional boosts like whey or soy protein, Powerbek(TM) or Intellibek(R) to help maintain physical strength, vitality and mental fitness. Robeks first introduced Acai products more than five years ago, and continues to innovate its menu with tasty, high quality beverage and food items that provide consumers healthier options.
The Acai Energizer(TM) smoothie, for example, contains two grams of protein, 30 percent of the RDA for Vitamin C, and two grams of fiber. The Super Acai Bowl(TM) [image attached] is loaded with antioxidants, offers four grams of protein, 30% of the RDA for Vitamin C, and seven grams of fiber at under 325 calories -- a healthy and delicious breakfast or any-time choice, served with bananas and granola.
Visitors to Robeks locations will be reminded of the benefits of Acai and smoothies as the ideal meal replacement with point-of-purchase materials such as posters, rack cards and table tents, as well as promotional messages on Robeks in-store Ripple TV. With Acai products, franchisees appeal to the growing segment of Americans who regard beverages and food as natural promoters of good health, and consume products each day that are part of their wellness routine.
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