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Tuesday, February 16, 2010

Rainforest: Big business leaves big forest footprints

Consumers around the globe are not aware that they are "eating" rainforests, says Andrew Mitchell.

In this week's Green Room, he explains how many every-day purchases are driving the destruction of the vital tropical ecosystems.

Burning tropical forests drives global warming faster than the world's entire transport sector; there will be no solution to climate change without stopping deforestation

When was the last time you had a "rainforest picnic"? Or even, perhaps, an "all-day Amazon breakfast"?

Next time you are in a supermarket picking up a chicken sandwich for lunch, or fancy tucking in to a hearty breakfast of eggs, sausage and bacon before setting off for work, spare a thought for the Amazon.

A new report by Forest Footprint Disclosure reveals for the first time how global business is driving rainforests to destruction in order to provide things for you and me to eat.

But it does also reveal what companies are doing to try to lighten their forest footprint. Sadly, however, the answer is: not much, at least not yet.

Consumers "eat" rainforests each day - in the form of beef-burgers, bacon and beauty products - but without knowing it.

The delivery mechanism is a global supply chain with its feet in the forests and its hands in the till.

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