Mango has come out as the top sweet flavor trend for 2008 according to Bell Flavors and Fragrances.
The company has today released what it believes will be the top ten for sweet and savory flavors.
Compiled by its marketing and research and development departments, the lists could provide a valuable insight into what flavors will be in high demand for the rest of the year.
For sweet flavors, Bell says mango will be in pole position followed by acai, lychee, pomegranate, mint, blueberry, verbena, goji, noni and guarana. These will be in the beverage, confectionery, bakery and dairy markets, it said.
The savory top ten is listed as: achiote, sofrito, ras-al-hanout, tandoori, tea smoked, chermoula, cumac, kaffir lime, pandan and tamarind. Bell says these flavors are for the meat, condiments, sauces, soups and seasoning markets.
The firm said it compiled the data by tracking samples that have been requested over the past year and through "trend scouting."
Bell's predictions reinforce other forecasts from market analysts, which have said trends will be dominated by consumer fascination with increasingly more exotic fruits.
Flavour industry innovators are seeking inspiration from exotic superfruits in a bid to both harness their healthy reputation and present new offerings to counter consumer boredom.
Analysts at Business Insights has also highlighted exotic flavors as a category to watch.
The market researcher said that while fruits previously categorised as exotic such as coconut and pineapple are becoming more mainstream, consumers are looking for new, interesting and exotic fruits.
The examples of potential contenders it gave were guava, lychee, pomelo, yuzu, and tamarind.
http://www.foodnavigator-usa.com/news/ng.asp?n=83276-bell-mango-unusual
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