Purple Beverage Company, Inc. (OTCBB: PPBV), announced today that it has shipped PURPLE, its hot new antioxidant beverage, to GNC, the world’s largest specialty retailer of nutritional products. PURPLE, known for its revolutionary formula that combines seven powerful antioxidant-rich fruits in a tangy, delicious beverage, will be featured in select GNC stores nationwide in February.
The main ingredient of all natural, no sugar added PURPLE is the exotic acai berry which, after being hailed as the new “superfood” on the Oprah Winfrey Show and website, had wise consumers clamoring for its high levels of antioxidants.
Purple Beverage Company combined the dark purple Amazonian açaí berry with six other antioxidant-rich juices, including black cherry, pomegranate, black currant, purple plum, cranberry and blueberry, in its signature beverage, creating a rich-tasting antioxidant drink that is great on its own and makes a healthy and nutritious fruit smoothie.
Additionally, PURPLE is the perfect mixer for your favorite cocktail. In fact, researchers from the United States Department of Agriculture and a study at Kasetsart University in Thailand recently reported that adding alcohol to antioxidant-rich berries increases their antioxidant power – a fact that is making PURPLE one of today’s most popular cocktail trends in nightclubs and lounges, like the legendary Palm Restaurant in New York City.
“We are thrilled to join the ranks of the high-end, healthful products sold at GNC stores. This is an important step in our planned nationwide retail rollout to make PURPLE available for consumers everywhere to enjoy,” said Ted Farnsworth, CEO of Purple Beverage Company. "Since PURPLE made its official debut a few short months ago, consumers and even celebrities like legendary recording artist Chaka Khan have embraced it, sky-rocketing the antioxidant-rich drink to its status as one of the most sought-after beverages in markets like New York, Los Angeles and Miami. With select, national availability at GNC stores, more consumers can now experience the Power of PURPLE.”
Purple Beverage Company, Inc. is a beverage company that develops, markets and distributes a unique antioxidant beverage product. Its business strategy is to develop and market a special line of beverage brands and products that will be positioned as "better for you" beverages targeting the growing category of New Age/Functional beverage consumers.
http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20080128005230&newsLang=en
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