Rivers flowing through Brazil’s Amazon Rainforest appear tan from sediments and silvery from sun glint, giving them the appearance of lightning bolts slicing across the green landscape.
The Amazon rainforest is a moist broadleaf forest that covers most of the Amazon Basin of South America. This basin encompasses seven million square kilometers (1.7 billion acres), of which five and a half million square kilometers (1.4 billion acres) are covered by the rainforest.
See original complete with maps here
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Saturday, December 11, 2010
Wednesday, December 1, 2010
Rainforest Sustainability is embedded in Sambazon
From acai berries to the Sustainable Amazon Partnership (SAP)
When brothers Jeremy and Ryan Black created the company Sambazon in 2000 they hit the proverbial mother lode. Sambazon makes juices, sorbet and smoothie packs from acai, berries that grow in Brazil's Amazon forests.
Although the company does not disclose sales, in 2008 they were estimated at $25 million. Sambazon's products are "sold in virtually every health food store, juice bar and convention grocery store in the U.S.," according to its website. Its products are sold at Whole Foods and supermarket chains such as Safeway and Giant.
Sambazon says its company was founded on sustainability, a claim it can back up. It was the first company to sponsor U.S. Department of Agriculture (USDA) organic certification for acai, and its supply chain is certified as Fair Trade. It works with Wild Wildlife Foundation (WWF) Brazil and other non-governmental organizations (NGOs) to ensure acai is harvested sustainably. Sambazon also built a factory in Amapa, Brazil that buys acai berries from over 10,000 independent family growers, and employs about 150 people, half in Brazil.
Sambazon was named a winner of the "Secretary of State's Award for Corporate Excellence" (A.C.E. Award) for a small-medium business in 2006. It was nominated by the U.S. Ambassador to Brazil. Then U.S. Secretary of State Condoleeza Rice said Sambazon "is an outstanding example of the positive impact that a small company can make to the economy, the environment and the society of its host country."
Rice added, "Sambazon was selected for efforts to promote sustainable development in the Brasilian Rainforest, while improving the conditions of indigenous people through creative marketing of the açaí fruit."
Sambazon launched the Sustainable Amazon Partnership (SAP) as a "public and private collaboration to promote lasting sustainable management of the Brazilian Amazon Rainforest." Since launched, SAP has:
* Provided an alternative sustainable income source to logging, cattle and monoculture plantations
* Promoted sustainable development through environmental stewardship on over 1.9 million acres
* Supported women in local cooperative who make acai seed jewellery
* Established and monitored biosocial indicators to determine the impact of the acai trade
* Developed and implemented sustainability programs with local family farmers
Over one million acai seeds a day come out of processed fruit during harvest season. Sambazon uses the seeds as fuel for its Amapa factory and donates seeds to a nearby brick factory. Before Sambazon donated the seeds, the factory "would use virgin wood from the surrounding area to burn as fuel for the kilns," said factory owner Wagner Alonso Rodrigues.
Since using the donated seeds, the amount of rainforest wood burned by the factory has been reduced by almost 90 percent. "We have reduced our wood purchasing so drastically that now we save $US 250 a day burning seed instead of wood," said Rodrigues.
Read it here
The New Wellness Revolution
When brothers Jeremy and Ryan Black created the company Sambazon in 2000 they hit the proverbial mother lode. Sambazon makes juices, sorbet and smoothie packs from acai, berries that grow in Brazil's Amazon forests.
Although the company does not disclose sales, in 2008 they were estimated at $25 million. Sambazon's products are "sold in virtually every health food store, juice bar and convention grocery store in the U.S.," according to its website. Its products are sold at Whole Foods and supermarket chains such as Safeway and Giant.
Sambazon says its company was founded on sustainability, a claim it can back up. It was the first company to sponsor U.S. Department of Agriculture (USDA) organic certification for acai, and its supply chain is certified as Fair Trade. It works with Wild Wildlife Foundation (WWF) Brazil and other non-governmental organizations (NGOs) to ensure acai is harvested sustainably. Sambazon also built a factory in Amapa, Brazil that buys acai berries from over 10,000 independent family growers, and employs about 150 people, half in Brazil.
Sambazon was named a winner of the "Secretary of State's Award for Corporate Excellence" (A.C.E. Award) for a small-medium business in 2006. It was nominated by the U.S. Ambassador to Brazil. Then U.S. Secretary of State Condoleeza Rice said Sambazon "is an outstanding example of the positive impact that a small company can make to the economy, the environment and the society of its host country."
Rice added, "Sambazon was selected for efforts to promote sustainable development in the Brasilian Rainforest, while improving the conditions of indigenous people through creative marketing of the açaí fruit."
Sambazon launched the Sustainable Amazon Partnership (SAP) as a "public and private collaboration to promote lasting sustainable management of the Brazilian Amazon Rainforest." Since launched, SAP has:
* Provided an alternative sustainable income source to logging, cattle and monoculture plantations
* Promoted sustainable development through environmental stewardship on over 1.9 million acres
* Supported women in local cooperative who make acai seed jewellery
* Established and monitored biosocial indicators to determine the impact of the acai trade
* Developed and implemented sustainability programs with local family farmers
Over one million acai seeds a day come out of processed fruit during harvest season. Sambazon uses the seeds as fuel for its Amapa factory and donates seeds to a nearby brick factory. Before Sambazon donated the seeds, the factory "would use virgin wood from the surrounding area to burn as fuel for the kilns," said factory owner Wagner Alonso Rodrigues.
Since using the donated seeds, the amount of rainforest wood burned by the factory has been reduced by almost 90 percent. "We have reduced our wood purchasing so drastically that now we save $US 250 a day burning seed instead of wood," said Rodrigues.
Read it here
The New Wellness Revolution
Thursday, November 11, 2010
Ancient Acai – The Brazilian Amazon’s Super-Berry
Acai (ah-sigh-ee) is a small purple berry from the Brazilian Amazon that has been found to be one of the most nutritious and powerful foods on the planet – jam packed with antioxidants, healthy omega fats, amino acids and dietary fiber.
Ancient Acai - the purple berry with an energy punch has been enjoyed and used as a subsistence food by the natives of the Amazon region for millennia. But it is only now beginning to become known to the American consumer, looking for ways to slow the aging process and maintain vibrant health.
Amazonian acai is establishing itself as an important superfood - gaining popularity with the healthconscious crowd.
Antioxidants help the body get rid of free radicals. The body produces free radicals when it digests food, metabolizes medicine and fights disease, so they are necessary parts of the human condition, but a buildup can damage the body. Antioxidants are credited with preventing coronary artery disease, some cancers, macular degeneration, Alzheimer's disease, and some arthritis-related conditions. according to WebMD.com.
Pomegranates, blueberries -- even wine, chocolate and coffee -- contain high levels of antioxidants. The U.S. Department of Agriculture measures those levels with something called an ORAC score -- Oxygen Radical Absorbance Capacity.
Acai berries have nearly eight times higher ORAC scores than pomegranate, which is near the top of published charts.
Read more:
Ancient Acai - the purple berry with an energy punch has been enjoyed and used as a subsistence food by the natives of the Amazon region for millennia. But it is only now beginning to become known to the American consumer, looking for ways to slow the aging process and maintain vibrant health.
Amazonian acai is establishing itself as an important superfood - gaining popularity with the healthconscious crowd.
Antioxidants help the body get rid of free radicals. The body produces free radicals when it digests food, metabolizes medicine and fights disease, so they are necessary parts of the human condition, but a buildup can damage the body. Antioxidants are credited with preventing coronary artery disease, some cancers, macular degeneration, Alzheimer's disease, and some arthritis-related conditions. according to WebMD.com.
Pomegranates, blueberries -- even wine, chocolate and coffee -- contain high levels of antioxidants. The U.S. Department of Agriculture measures those levels with something called an ORAC score -- Oxygen Radical Absorbance Capacity.
Acai berries have nearly eight times higher ORAC scores than pomegranate, which is near the top of published charts.
Read more:
Friday, October 29, 2010
Brazil Plans a Price on Oil to Accelerate Climate Efforts
Brazil expects to see its lowest rates of illegal deforestation since 1988 by the end of this year.
Minister of Environment Izabella Teixeira said the government will reduce the annual chopping and burning of the Amazon rainforest to between 4,000 and 5,000 square kilometers. The figures will be announced in the run-up to this year's U.N. climate change conference in Cancun, Mexico, this December.
The Amazon clearing is a far cry from the 24,000 square kilometers the so-called "lungs of the Earth" lost in the beginning of this decade. But, Teixeira said, it's also not enough.
"OK, you did this, yes, we are so great," the minister said in a self-mocking flourish at the Woodrow Wilson International Center for Scholars' Brazil Institute. But, she added with seriousness, "this challenge is not the only one."
Last year, at climate talks in Copenhagen, Denmark, Brazil promised to reduce its carbon dioxide output 36 percent over the coming decade. Meeting that goal would bring Brazil -- now the world's seventh-largest emitter -- back to its 1994 levels. This week, Teixeira said, President Luiz Inácio Lula da Silva will sign Brazil's sectoral strategy and investment plan to show how the country will meet that target. Also this week, Brazil will launch a long-planned climate change fund, bankrolled by a levy on oil production and exploration.
Together, these moves and others are part of a larger Brazilian strategy of assuming a new role in the U.N. climate talks: that of an emerging economic superpower intent on protecting smaller, developing countries while also proving to the United States and others that it will do its part to fight rising global emissions.
But what impact that will have at the 16th U.N. Framework Convention on Climate Change, or COP16, talks, where nearly all attention will be focused on getting the United States and China to come to terms over mitigating emissions, is unclear.
An emerging player throws chips on the table
In an interview with ClimateWire after speaking to the Brazil Institute about the current Convention on Biological Diversity conference in Nagoya, Japan, Teixeira was at once dismissive and upbeat about the Cancun meeting.
"COP 16? Forget it," said Teixeira when told the interview topic. Then she recovered. Cancun, she said, is key to bringing leaders together. "It's important that you have a pragmatic approach, and that you can show the global society that we are doing something. It's important to show the world that we can establish a pragmatic basis for actions."
Teixeira maintained the need for an international treaty -- though she didn't specify when that might become a reality -- and stressed the importance of developed countries like the United States making good on commitments to give poor countries $30 billion by 2020 to cope with climate change consequences.
"Let's be current with our declaration," she said. "If we're not able to do this, why are we able to spend lots of money with wars?"
The gregarious minister, who in the course of her public talk teased a questioner about her marital status ("I hope that you can have a lot of marriages. High biodiversity.") and handed her personal e-mail to a graduate student who had written recently on Brazil, offered few other specifics on COP16. Instead, she peppered much of her talk with platitudes.
On whether the Cancun meeting is a referendum on the troubled U.N. climate process: "It's important to understand that climate change is an issue with high complexity."
On whether countries, including Brazil, trust the United States when it says it will keep its Copenhagen promise to cut carbon about 17 percent below 2005 levels, despite the absence of legislation: "It's very important that you have political leadership from President Obama."
As to whether Lula will attend COP16, the minister said she wasn't sure. But, she added, "to have political leadership, you don't necessarily need to go to the COP."
Brazil's plan to grow jobs in a 'low-carbon economy'
Read More
Minister of Environment Izabella Teixeira said the government will reduce the annual chopping and burning of the Amazon rainforest to between 4,000 and 5,000 square kilometers. The figures will be announced in the run-up to this year's U.N. climate change conference in Cancun, Mexico, this December.
The Amazon clearing is a far cry from the 24,000 square kilometers the so-called "lungs of the Earth" lost in the beginning of this decade. But, Teixeira said, it's also not enough.
"OK, you did this, yes, we are so great," the minister said in a self-mocking flourish at the Woodrow Wilson International Center for Scholars' Brazil Institute. But, she added with seriousness, "this challenge is not the only one."
Last year, at climate talks in Copenhagen, Denmark, Brazil promised to reduce its carbon dioxide output 36 percent over the coming decade. Meeting that goal would bring Brazil -- now the world's seventh-largest emitter -- back to its 1994 levels. This week, Teixeira said, President Luiz Inácio Lula da Silva will sign Brazil's sectoral strategy and investment plan to show how the country will meet that target. Also this week, Brazil will launch a long-planned climate change fund, bankrolled by a levy on oil production and exploration.
Together, these moves and others are part of a larger Brazilian strategy of assuming a new role in the U.N. climate talks: that of an emerging economic superpower intent on protecting smaller, developing countries while also proving to the United States and others that it will do its part to fight rising global emissions.
But what impact that will have at the 16th U.N. Framework Convention on Climate Change, or COP16, talks, where nearly all attention will be focused on getting the United States and China to come to terms over mitigating emissions, is unclear.
An emerging player throws chips on the table
In an interview with ClimateWire after speaking to the Brazil Institute about the current Convention on Biological Diversity conference in Nagoya, Japan, Teixeira was at once dismissive and upbeat about the Cancun meeting.
"COP 16? Forget it," said Teixeira when told the interview topic. Then she recovered. Cancun, she said, is key to bringing leaders together. "It's important that you have a pragmatic approach, and that you can show the global society that we are doing something. It's important to show the world that we can establish a pragmatic basis for actions."
Teixeira maintained the need for an international treaty -- though she didn't specify when that might become a reality -- and stressed the importance of developed countries like the United States making good on commitments to give poor countries $30 billion by 2020 to cope with climate change consequences.
"Let's be current with our declaration," she said. "If we're not able to do this, why are we able to spend lots of money with wars?"
The gregarious minister, who in the course of her public talk teased a questioner about her marital status ("I hope that you can have a lot of marriages. High biodiversity.") and handed her personal e-mail to a graduate student who had written recently on Brazil, offered few other specifics on COP16. Instead, she peppered much of her talk with platitudes.
On whether the Cancun meeting is a referendum on the troubled U.N. climate process: "It's important to understand that climate change is an issue with high complexity."
On whether countries, including Brazil, trust the United States when it says it will keep its Copenhagen promise to cut carbon about 17 percent below 2005 levels, despite the absence of legislation: "It's very important that you have political leadership from President Obama."
As to whether Lula will attend COP16, the minister said she wasn't sure. But, she added, "to have political leadership, you don't necessarily need to go to the COP."
Brazil's plan to grow jobs in a 'low-carbon economy'
Read More
Spectacular species found in Amazon Rainforest
Spectacular species previously unknown to the outside world are being discovered in the Amazon rainforest at a rate of one every three days, environment group WWF said in a report published on Tuesday.
An anaconda as long as a limousine, a giant catfish that eats monkeys, a blue fanged spider and poisoned dart frogs are among the 1,220 animals and plants to have been newly found from 1999 to 2009, according to the report.
The report was released on the sidelines of a United Nations summit in Japan that is being held to try to save the world's fast diminishing biodiversity, and the WWF said it highlighted why protecting the Amazon was so vital.
Advertisement: Story continues below
"This report clearly shows the incredible, amazing diversity of life in the Amazon," Francisco Ruiz, head of WWF's Living Amazon Initiative, told reporters at the launch.
"(But) this incredible region is under pressure because of the human presence. The landscape is being very quickly transformed."
Logging and clearing for agriculture such as cattle farming and palm oil plantations have led to 17 per cent of the Amazon -- an area twice the size of Spain -- being destroyed over the past 50 years, according to the WWF.
The WWF compiled the findings reported by scientists over the 10-year period to highlight how much valuable biodiversity humans may be losing without even knowing as the Amazon is being cleared.
"It serves as a reminder of how much we still have to learn about this unique region, and what we could lose if we don't change the way we think about development," Ruiz said.
One of the most amazing discoveries was a four-metre anaconda in the flood plains of Bolivia's Pando province in 2002.
It was the first new anaconda species identified since 1936, and becomes only the fourth known type of that reptile, according to the WWF.
There were a total of 55 reptile species discovered, with others including two members of Elapidae -- the most venomous snake family in the world that includes cobras and taipans.
A kaleidoscope of different coloured frogs were also found, including 24 of the famed poison dart variety and one that was translucent.
Among the 257 types of fish discovered in the rivers and lakes of the Amazon over was a "goliath" catfish.
One of them found in Venezuela measured nearly 1.5 metres long and weighed 32kg.
At least 500 spiders were also discovered, including one that was completely brown except for a pair of almost fluorescent blue fangs.
Thirty-nine new mammals were also found, including a pink river dolphin, seven types of monkeys and two porcupines.
Among the 637 new plant species discovered were sunflowers, ivy, lilies, a variety of pineapple and a custard apple.
The Amazon is home to at least 40,000 plant species, and the WWF described the scale of diversity in some areas as "mind boggling".
It said 1,000 plant species were documented in one hectare of lowland rainforest in Ecuador, while 3,000 were found in a 24-hectare region of the Colombian section of the Amazon.
Orignal here:
An anaconda as long as a limousine, a giant catfish that eats monkeys, a blue fanged spider and poisoned dart frogs are among the 1,220 animals and plants to have been newly found from 1999 to 2009, according to the report.
The report was released on the sidelines of a United Nations summit in Japan that is being held to try to save the world's fast diminishing biodiversity, and the WWF said it highlighted why protecting the Amazon was so vital.
Advertisement: Story continues below
"This report clearly shows the incredible, amazing diversity of life in the Amazon," Francisco Ruiz, head of WWF's Living Amazon Initiative, told reporters at the launch.
"(But) this incredible region is under pressure because of the human presence. The landscape is being very quickly transformed."
Logging and clearing for agriculture such as cattle farming and palm oil plantations have led to 17 per cent of the Amazon -- an area twice the size of Spain -- being destroyed over the past 50 years, according to the WWF.
The WWF compiled the findings reported by scientists over the 10-year period to highlight how much valuable biodiversity humans may be losing without even knowing as the Amazon is being cleared.
"It serves as a reminder of how much we still have to learn about this unique region, and what we could lose if we don't change the way we think about development," Ruiz said.
One of the most amazing discoveries was a four-metre anaconda in the flood plains of Bolivia's Pando province in 2002.
It was the first new anaconda species identified since 1936, and becomes only the fourth known type of that reptile, according to the WWF.
There were a total of 55 reptile species discovered, with others including two members of Elapidae -- the most venomous snake family in the world that includes cobras and taipans.
A kaleidoscope of different coloured frogs were also found, including 24 of the famed poison dart variety and one that was translucent.
Among the 257 types of fish discovered in the rivers and lakes of the Amazon over was a "goliath" catfish.
One of them found in Venezuela measured nearly 1.5 metres long and weighed 32kg.
At least 500 spiders were also discovered, including one that was completely brown except for a pair of almost fluorescent blue fangs.
Thirty-nine new mammals were also found, including a pink river dolphin, seven types of monkeys and two porcupines.
Among the 637 new plant species discovered were sunflowers, ivy, lilies, a variety of pineapple and a custard apple.
The Amazon is home to at least 40,000 plant species, and the WWF described the scale of diversity in some areas as "mind boggling".
It said 1,000 plant species were documented in one hectare of lowland rainforest in Ecuador, while 3,000 were found in a 24-hectare region of the Colombian section of the Amazon.
Orignal here:
Monday, August 2, 2010
Acai benefits
The global superfruit is dinner in the Amazon.
Clustered high up in the slender, tilting palms of the eastern Amazon, the little purple orbs known as acai look mighty, like blueberries that took a very wrong turn out of Maine.
These are no mere muffin makers, though.
Acai benefits
Virtually unknown outside the Amazon two decades ago, and until 2000 not exported from Brazil, its major producer, acai (pronounced ah-sigh-EE) is now an international celebrity, riding the wave of the antioxidant craze and rainforest chic.
Acai benefits
On the beaches of Rio de Janeiro, surfers seeking an energy boost spoon acai smoothies from bowls. In the United States, companies touting its antioxidant powers blend the fruit into Snapple red tea; Red Brick Pizza’s frantically trendy multigrain, whole-wheat artisan crust; and acai benefits into everything from dietary supplements to beauty products.
But for families who live here along the winding, interlaced rivers at the hub of acai production, the fruit has long been a vital part of their diet, a cheap way to fill up and a taste of home. And now, for some, acai benefits are also a source of newfound prosperity.
In places like Cameta, a town of about 117,000, and Belem, the capital of Para State, a bowl of acai pulp is a filling side dish especially valued by poorer families.
Unlike the pulp used in Rio’s smoothies, the kind here is not pre-sweetened or frozen, but fresh from cylindrical machines known as batedores de acai, "acai beaters," that remove the thin layer of fruit from the pit.
Most every neighborhood has stands or small stores where customers get a daily or weekly supply.
Acai’s international reputation as an energy booster and diet aid tickles those who grew up with it as a caloric side dish.
"I find it funny," said LetÝcia Galvao, a psychologist who was having a lunch of seafood and acai with her husband and 1-year-old daughter at a restaurant called Point do Acai. "Generally, when you have acai here, you take a nap. There, it’s an energy drink."
Galvao said that her brother, a doctor living in the southern state of Parana, wasn’t a big acai fan growing up. But these days he asks anyone visiting him from Belem for a liter of the fresh stuff.
Read more:
Clustered high up in the slender, tilting palms of the eastern Amazon, the little purple orbs known as acai look mighty, like blueberries that took a very wrong turn out of Maine.
These are no mere muffin makers, though.
Acai benefits
Virtually unknown outside the Amazon two decades ago, and until 2000 not exported from Brazil, its major producer, acai (pronounced ah-sigh-EE) is now an international celebrity, riding the wave of the antioxidant craze and rainforest chic.
Acai benefits
On the beaches of Rio de Janeiro, surfers seeking an energy boost spoon acai smoothies from bowls. In the United States, companies touting its antioxidant powers blend the fruit into Snapple red tea; Red Brick Pizza’s frantically trendy multigrain, whole-wheat artisan crust; and acai benefits into everything from dietary supplements to beauty products.
But for families who live here along the winding, interlaced rivers at the hub of acai production, the fruit has long been a vital part of their diet, a cheap way to fill up and a taste of home. And now, for some, acai benefits are also a source of newfound prosperity.
In places like Cameta, a town of about 117,000, and Belem, the capital of Para State, a bowl of acai pulp is a filling side dish especially valued by poorer families.
Unlike the pulp used in Rio’s smoothies, the kind here is not pre-sweetened or frozen, but fresh from cylindrical machines known as batedores de acai, "acai beaters," that remove the thin layer of fruit from the pit.
Most every neighborhood has stands or small stores where customers get a daily or weekly supply.
Acai’s international reputation as an energy booster and diet aid tickles those who grew up with it as a caloric side dish.
"I find it funny," said LetÝcia Galvao, a psychologist who was having a lunch of seafood and acai with her husband and 1-year-old daughter at a restaurant called Point do Acai. "Generally, when you have acai here, you take a nap. There, it’s an energy drink."
Galvao said that her brother, a doctor living in the southern state of Parana, wasn’t a big acai fan growing up. But these days he asks anyone visiting him from Belem for a liter of the fresh stuff.
Read more:
Thursday, June 24, 2010
Acai: Interview with Ryan & Jeremy Black
How two brothers brought a purple berry to the world and made a difference in the process.
Acai ... sure, we all know that it's a purple berry loaded with antioxidants, it tastes good and it's good for ya. But I bet you didn't even know how to pronounce the word (ah-sigh-ee) 10 years ago, let alone know that it was even good for you. Well, meet the men that introduced you and the world to this lovely little fruit with a vitamin-packed punch.
Brothers Jeremy and Ryan Black were introduced to the acai berry after Ryan and friend Ed Nichols' millennium surf trip to Brazil. They were so impressed with the powers of the fruit that they decided to form Sambazon (along Nichols) that would bring the fruit's benefits global. The Black brothers have business degrees and share a love for sports — founding a business together seemed only natural.
Ryan acts as the CEO and is passionate about creating positive social and environmental change. He is responsible for partnerships with various NGOs (World Wildlife Fund, The Nature Conservancy) that have led to the first of its kind Fair Trade, sustainable and certified organic supply chain of açaí.
Jeremy is the VP of Marketing and branding power behind Sambazon. The health benefits of the purple berry are a perfect marketing fit in the sports and active world that both brothers are at home in. Jeremy is an avid surfer, skateboarder and snowboarder, and often mixes work with pleasure forging new alliances while on a surfing vacation in Indonesia or catching some early morning waves before a trade show.
Both men feel strongly that the multi-million dollar success of their company lies in their triple bottom line approach to the business from the beginning. Jeremy and Ryan take a break from surfing great waves and getting juiced to answer a few questions:
1. What did you want to be when you were growing up?
JB: A professional skateboarder.
RB: A pro football player and the president of the United States.
2. How are you improving your triple bottom line in CSR? Economic performance, environmental responsibility and positive social impact.
JB: We are working on reducing our carbon footprint in all areas of our business, from the packaging to transportation and energy use. In Brazil we are working with local NGOs to monitor the impact of our business (social and environmental) and looking for ways to improve the positives and reduce negatives.
RB: Sustainability is a continuous goal. We still face challenges in our business where we want to reduce our footprint (packaging, energy and fuel use in logistics and manufacturing, etc). We also want a healthier employee and stakeholder base, which means a healthy work environment, family and benefit support, day care, training and technical assistance, health care, diets, exercise and carpools. In other words, we want efficiencies and healthy living for the Sambazon community. We are committed to achieving more and frequent milestones in this area.
3. How do you stay constantly ready for change?
JB: Staying current, being open and knowing God's plan is better than mine. If I do the best I can and fight for what I believe in, I can feel good about the way things are going.
RB: I would say it's all about attitude and mental preparedness. When you know you have done the work, refined your model (business, human, etc.,), you are ready for whatever new challenge or change is in front of you. The way you respond to adversity is the key difference between good and great. Anyone can be positive when things are going well, but performing when things are tough is the real challenge, and you need your mind, body and soul to be ready for it.
4. What's the best advice you ever got?
JB: Vote with your dollars; find out what's behind the goods and services you support with your purchases.
RB: 1) The best way to predict the future is to create it. 2) Do one thing and do it well. Becoming an expert is a requirement for success and focus is key to developing your expertise. 3) The human will is a lot more powerful than we realize.
5. What or who is your inspiration?
JB: Positive Change Makers all over the world, people who, no matter how big or little their role or impact, are doing what they can to make this world a better place.
RB: I get inspired from characters in history who have stood up for social justice, love and tolerance, Jesus Christ, Martin Luther King, Jr. and Gandhi are just a handful of the role models who are dear to me.
Read original here:
Acai ... sure, we all know that it's a purple berry loaded with antioxidants, it tastes good and it's good for ya. But I bet you didn't even know how to pronounce the word (ah-sigh-ee) 10 years ago, let alone know that it was even good for you. Well, meet the men that introduced you and the world to this lovely little fruit with a vitamin-packed punch.
Brothers Jeremy and Ryan Black were introduced to the acai berry after Ryan and friend Ed Nichols' millennium surf trip to Brazil. They were so impressed with the powers of the fruit that they decided to form Sambazon (along Nichols) that would bring the fruit's benefits global. The Black brothers have business degrees and share a love for sports — founding a business together seemed only natural.
Ryan acts as the CEO and is passionate about creating positive social and environmental change. He is responsible for partnerships with various NGOs (World Wildlife Fund, The Nature Conservancy) that have led to the first of its kind Fair Trade, sustainable and certified organic supply chain of açaí.
Jeremy is the VP of Marketing and branding power behind Sambazon. The health benefits of the purple berry are a perfect marketing fit in the sports and active world that both brothers are at home in. Jeremy is an avid surfer, skateboarder and snowboarder, and often mixes work with pleasure forging new alliances while on a surfing vacation in Indonesia or catching some early morning waves before a trade show.
Both men feel strongly that the multi-million dollar success of their company lies in their triple bottom line approach to the business from the beginning. Jeremy and Ryan take a break from surfing great waves and getting juiced to answer a few questions:
1. What did you want to be when you were growing up?
JB: A professional skateboarder.
RB: A pro football player and the president of the United States.
2. How are you improving your triple bottom line in CSR? Economic performance, environmental responsibility and positive social impact.
JB: We are working on reducing our carbon footprint in all areas of our business, from the packaging to transportation and energy use. In Brazil we are working with local NGOs to monitor the impact of our business (social and environmental) and looking for ways to improve the positives and reduce negatives.
RB: Sustainability is a continuous goal. We still face challenges in our business where we want to reduce our footprint (packaging, energy and fuel use in logistics and manufacturing, etc). We also want a healthier employee and stakeholder base, which means a healthy work environment, family and benefit support, day care, training and technical assistance, health care, diets, exercise and carpools. In other words, we want efficiencies and healthy living for the Sambazon community. We are committed to achieving more and frequent milestones in this area.
3. How do you stay constantly ready for change?
JB: Staying current, being open and knowing God's plan is better than mine. If I do the best I can and fight for what I believe in, I can feel good about the way things are going.
RB: I would say it's all about attitude and mental preparedness. When you know you have done the work, refined your model (business, human, etc.,), you are ready for whatever new challenge or change is in front of you. The way you respond to adversity is the key difference between good and great. Anyone can be positive when things are going well, but performing when things are tough is the real challenge, and you need your mind, body and soul to be ready for it.
4. What's the best advice you ever got?
JB: Vote with your dollars; find out what's behind the goods and services you support with your purchases.
RB: 1) The best way to predict the future is to create it. 2) Do one thing and do it well. Becoming an expert is a requirement for success and focus is key to developing your expertise. 3) The human will is a lot more powerful than we realize.
5. What or who is your inspiration?
JB: Positive Change Makers all over the world, people who, no matter how big or little their role or impact, are doing what they can to make this world a better place.
RB: I get inspired from characters in history who have stood up for social justice, love and tolerance, Jesus Christ, Martin Luther King, Jr. and Gandhi are just a handful of the role models who are dear to me.
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