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Showing posts with label sambazon. Show all posts
Showing posts with label sambazon. Show all posts

Wednesday, December 1, 2010

Rainforest Sustainability is embedded in Sambazon

From acai berries to the Sustainable Amazon Partnership (SAP)

When brothers Jeremy and Ryan Black created the company Sambazon in 2000 they hit the proverbial mother lode. Sambazon makes juices, sorbet and smoothie packs from acai, berries that grow in Brazil's Amazon forests.

Although the company does not disclose sales, in 2008 they were estimated at $25 million. Sambazon's products are "sold in virtually every health food store, juice bar and convention grocery store in the U.S.," according to its website. Its products are sold at Whole Foods and supermarket chains such as Safeway and Giant.

Sambazon says its company was founded on sustainability, a claim it can back up. It was the first company to sponsor U.S. Department of Agriculture (USDA) organic certification for acai, and its supply chain is certified as Fair Trade. It works with Wild Wildlife Foundation (WWF) Brazil and other non-governmental organizations (NGOs) to ensure acai is harvested sustainably. Sambazon also built a factory in Amapa, Brazil that buys acai berries from over 10,000 independent family growers, and employs about 150 people, half in Brazil.

Sambazon was named a winner of the "Secretary of State's Award for Corporate Excellence" (A.C.E. Award) for a small-medium business in 2006. It was nominated by the U.S. Ambassador to Brazil. Then U.S. Secretary of State Condoleeza Rice said Sambazon "is an outstanding example of the positive impact that a small company can make to the economy, the environment and the society of its host country."

Rice added, "Sambazon was selected for efforts to promote sustainable development in the Brasilian Rainforest, while improving the conditions of indigenous people through creative marketing of the açaí fruit."

Sambazon launched the Sustainable Amazon Partnership (SAP) as a "public and private collaboration to promote lasting sustainable management of the Brazilian Amazon Rainforest." Since launched, SAP has:

* Provided an alternative sustainable income source to logging, cattle and monoculture plantations
* Promoted sustainable development through environmental stewardship on over 1.9 million acres
* Supported women in local cooperative who make acai seed jewellery
* Established and monitored biosocial indicators to determine the impact of the acai trade
* Developed and implemented sustainability programs with local family farmers

Over one million acai seeds a day come out of processed fruit during harvest season. Sambazon uses the seeds as fuel for its Amapa factory and donates seeds to a nearby brick factory. Before Sambazon donated the seeds, the factory "would use virgin wood from the surrounding area to burn as fuel for the kilns," said factory owner Wagner Alonso Rodrigues.

Since using the donated seeds, the amount of rainforest wood burned by the factory has been reduced by almost 90 percent. "We have reduced our wood purchasing so drastically that now we save $US 250 a day burning seed instead of wood," said Rodrigues.

Read it here

The New Wellness Revolution

Thursday, June 24, 2010

Acai: Interview with Ryan & Jeremy Black

How two brothers brought a purple berry to the world and made a difference in the process.

Acai ... sure, we all know that it's a purple berry loaded with antioxidants, it tastes good and it's good for ya. But I bet you didn't even know how to pronounce the word (ah-sigh-ee) 10 years ago, let alone know that it was even good for you. Well, meet the men that introduced you and the world to this lovely little fruit with a vitamin-packed punch.

Brothers Jeremy and Ryan Black were introduced to the acai berry after Ryan and friend Ed Nichols' millennium surf trip to Brazil. They were so impressed with the powers of the fruit that they decided to form Sambazon (along Nichols) that would bring the fruit's benefits global. The Black brothers have business degrees and share a love for sports — founding a business together seemed only natural.

Ryan acts as the CEO and is passionate about creating positive social and environmental change. He is responsible for partnerships with various NGOs (World Wildlife Fund, The Nature Conservancy) that have led to the first of its kind Fair Trade, sustainable and certified organic supply chain of açaí.

Jeremy is the VP of Marketing and branding power behind Sambazon. The health benefits of the purple berry are a perfect marketing fit in the sports and active world that both brothers are at home in. Jeremy is an avid surfer, skateboarder and snowboarder, and often mixes work with pleasure forging new alliances while on a surfing vacation in Indonesia or catching some early morning waves before a trade show.

Both men feel strongly that the multi-million dollar success of their company lies in their triple bottom line approach to the business from the beginning. Jeremy and Ryan take a break from surfing great waves and getting juiced to answer a few questions:

1. What did you want to be when you were growing up?

JB: A professional skateboarder.

RB: A pro football player and the president of the United States.

2. How are you improving your triple bottom line in CSR? Economic performance, environmental responsibility and positive social impact.

JB: We are working on reducing our carbon footprint in all areas of our business, from the packaging to transportation and energy use. In Brazil we are working with local NGOs to monitor the impact of our business (social and environmental) and looking for ways to improve the positives and reduce negatives.

RB: Sustainability is a continuous goal. We still face challenges in our business where we want to reduce our footprint (packaging, energy and fuel use in logistics and manufacturing, etc). We also want a healthier employee and stakeholder base, which means a healthy work environment, family and benefit support, day care, training and technical assistance, health care, diets, exercise and carpools. In other words, we want efficiencies and healthy living for the Sambazon community. We are committed to achieving more and frequent milestones in this area.

3. How do you stay constantly ready for change?

JB: Staying current, being open and knowing God's plan is better than mine. If I do the best I can and fight for what I believe in, I can feel good about the way things are going.

RB: I would say it's all about attitude and mental preparedness. When you know you have done the work, refined your model (business, human, etc.,), you are ready for whatever new challenge or change is in front of you. The way you respond to adversity is the key difference between good and great. Anyone can be positive when things are going well, but performing when things are tough is the real challenge, and you need your mind, body and soul to be ready for it.

4. What's the best advice you ever got?

JB: Vote with your dollars; find out what's behind the goods and services you support with your purchases.

RB: 1) The best way to predict the future is to create it. 2) Do one thing and do it well. Becoming an expert is a requirement for success and focus is key to developing your expertise. 3) The human will is a lot more powerful than we realize.

5. What or who is your inspiration?

JB: Positive Change Makers all over the world, people who, no matter how big or little their role or impact, are doing what they can to make this world a better place.

RB: I get inspired from characters in history who have stood up for social justice, love and tolerance, Jesus Christ, Martin Luther King, Jr. and Gandhi are just a handful of the role models who are dear to me.

Read original here:

Wednesday, January 27, 2010

Clinical Trial on Sambazon Acai

A new clinical trial investigating the health benefits of acai, the antioxidant and vitamin-rich berry, is adding to the emerging scientific evidence of the fruit's ability to potentially reduce some metabolic risk factors associated with cardiovascular disease, diabetes and stroke. The latest study won top honors during the Scripps Center for Integrative Medicine on January 23 and revealed promising initial results for using Sambazon acai to improve vascular health, and lower fasting blood sugar levels.

"This pilot study demonstrated the ability of the Sambazon acai pulp product to significantly lower several markers of cardiovascular risk in a relatively short period of time. Given these promising results, and the biologically active components in the acai fruit, further study is merited," said Dr. Jay Udani, MD, CEO and Medical Director of Medicus Research, a leading contract research organization with functional food experience.

Medicus Research recently conducted a pilot study with 10 slightly overweight, but healthy adult male and female participants (representing 1/3 of the American population). Each study participant consumed 100 grams of Sambazon(R) acai frozen fruit pulp twice daily for one month. Researchers measured participants' baseline fasting plasma glucose, plasma insulin levels, lipid levels (total cholesterol, HDL, LDL, triglycerides), high sensitivity C-reactive protein and blood pressure. After 30 days of consuming Sambazon(R) acai, participants' fasting glucose, insulin, total cholesterol, and LDL (bad cholesterol) were significantly reduced, as compared to the baseline. In addition, post-prandial (between meals) increases in blood glucose levels were significantly reduced.

"While additional research is needed, this pilot study suggests that in otherwise healthy, overweight adults, daily consumption of acai reduces several markers of metabolic syndrome associated with an increased risk of diabetes, cardiovascular disease, and stroke," said Jack F. Bukowski, MD, Ph.D., a former Harvard professor and currently Director of the Nutritional Science Research Institute.

This study follows a recently published study showing that acai consumption lowers cholesterol and raises antioxidant activity in rats. Sambazon(R) is committed to scientific and nutritional research about acai and supported the Medicus clinical trial. Sambazon(R) Acai Pure Pulp Packs, which were used in the Medicus study, are a top selling frozen fruit item and available in finer grocery and natural food stores.

Read More


Saturday, October 24, 2009

Sambazon PowerCaps

Packed with wholefood nutrition, Sambazon’s Açaí PowerCaps offer a powerful boost of antioxidants in your daily diet. And what’s more important than staying healthy as we head into the festive holiday season?

Made with 100% pure organic and freeze dried açaí, Sambazon’s supplements are the most nutritious you’ll find on the market.

So don’t be confused with any açaí supplement blends, products that look pink instead of dark purple, or conventionally grown açaí.

Stick with the original Sambazon Brand from the Rainforest of Brazil, for the freshest, most nutritious, organic açaí on the market.

Thursday, October 22, 2009

Sambazon Becomes First to Achieve Fair-Trade Crop Certification for Acai

Sambazon, the leading global supplier of acai, announces the certification of its acai crop as Fair Trade in Brazil. The certification by Ecocert, a global control and certification organization, guarantees that Sambazon ensures fair labor conditions and wages for workers, promotes environmentally sustainable farming methods and reinvests money into the community.

Sambazon's certification occurs in conjunction with Fair Trade Month, which promotes and celebrates the socially responsible system of trade that prioritizes the needs of human beings and the environment over the drive for profits. The certification supports all three pillars of Sambazon's triple bottom line business model (people-planet-profits) by guaranteeing that the agro-forestry farms and the families who supply Sambazon with acai fruit receive a fair market price.

The company commitment to this mission is evidenced in its Sustainable Amazon Partnership (SAP), which Sambazon founded with the Brazil Foundation and the Peabiru Institute to ensure the lasting sustainable management of the acai regions and communities. In addition to acai training programs, the partnership also offers alternative income-generating activities for thousands of woman, youth and small family farmers.

"By promoting triple bottom line success, these families are proving the case for sustainable development in the Amazon," said Ryan Black, Sambazon co-founder and CEO. "Through Sambazon Acai, we're bringing long-term development and improved quality of life to an impoverished region."

In 2003, Sambazon was the first company in its category to certify its acai crop as organic, and many other companies have since followed suit. A similar trend with Fair Trade would represent a win for all the stakeholders in the acai supply chain -- from the farmers to the consumers.

About Sambazon

Sambazon is the global leader in Acai. Founded in 2000 as the first company to bring the antioxidant-rich Acai berry from the Amazon to North America, Sambazon's mission is to deliver high quality, organic acai products to the planet. Sambazon's product line of Organic Acai Juice and Smoothies, Frozen Acai Smoothie Packs and Sorbets, Acai Supplements are enjoyed by world-class athletes and health-conscious consumers everywhere. Products are available at major retail stores and juice bars across North America including Whole Foods, Wild Oats, Super Target, Safeway, HEB, Albertsons, Vitamin Shoppe, Jamba Juice and Juice It Up! Sambazon is also a leader among organic foods and sustainable agriculture. In November of 2006, Sambazon was named a winner of the Secretary of State's Award for Corporate Excellence for helping to create worldwide awareness and demand for the acai fruit. Sambazon pioneered the first of its kind Fair Trade and Certified Organic supply chain of Acai which benefits thousands of local families and protects the biodiversity of the Amazon Rainforest through sustainable agriculture. Sambazon is the largest vertically integrated supplier and marketer of Acai products, controlling every step of the manufacturing process to ensure sustainable and organic origin of the fruit as well as the highest level quality, nutrition, taste. To learn more about Sambazon Acai and creating positive change in the Amazon and beyond please visit



Wednesday, September 23, 2009

Sambazon Introduces New Antioxidant Elixir

Sambazon, the global leader in Acai, announces the launch of a powerfully nutritious premium juice line. Antioxidant Elixir(TM) is a organic revitalizing beverage that provides powerful antioxidants and 600% DV Vitamin C, yet remains refreshingly light on calories, sugar, and contains no fat. Sweetened naturally with agave and infused with a blend of acai, acerola, and the finest organic botanical extracts, this is truly a powerful concoction of ingredients. Ideal for health-conscious consumers on the go, Sambazon Antioxidant Elixirs are the first products in Sambazon's line of organic juices containing a mere 70 calories per serving.

"We are launching Elixirs with the blessing of our female consumers," said Jeremy Black, vice president of marketing. "This is a low-sugar, all-natural acai beverage that is light enough to drink between or with meals. And the complex flavor of the Elixirs comes through in each pure and unique blend."

Sambazon Antioxidant Elixir will be offered in three exciting flavors, acai berry, acai passionfruit, and acai blackberry and will be available in 11oz bottles for $2.99 (MSRP) in grocery and natural food stores nationwide beginning mid-Oct. 2009.

About Sambazon:

Sambazon is the global leader in Acai. Founded in 2000 as the first company to bring the antioxidant-rich Acai berry from the Amazon to North America, Sambazon's mission is to deliver high quality, organic Acai. Sambazon's product line of Premium Organic Acai, Frozen Acai Smoothie Packs and Sorbets, Acai Supplements and Amazon Energy are enjoyed by world-class athletes and health-conscious consumers everywhere. Products are available at major retail stores and juice bars across North America including Whole Foods, Publix, Kroger, HEB, Albertsons, Safeway, and Vitamin Shoppe. Sambazon is also a leader among organic foods and sustainable agriculture. In November of 2006, Sambazon was named a winner of the Secretary of State's Award for Corporate Excellence for helping to create worldwide awareness and demand for the Acai fruit. Sambazon pioneered the first of its kind Fair Trade and Certified Organic supply chain of Acai which benefits thousands of local families and protects the biodiversity of the Amazon Rainforest through sustainable agriculture. Sambazon is the largest vertically integrated supplier and marketer of Acai products, controlling every step of the manufacturing process to ensure sustainable and organic origin of the fruit as well as the highest level quality, nutrition, taste.

To learn more about Sambazon and how they create positive change in the Amazon and beyond please visit www.sambazon.com.

Tuesday, September 22, 2009

Sambazon Announces Scientific Advisory Board

Sambazon, the global leader in acai, announces the creation of a Scientific Advisory Board. The Board of established and respected individuals in the health and wellness community will assist in communicating the accuracy of existing data stating the nutritional benefits of Sambazon organic acai. They will also develop and execute human studies examining the health impact of Sambazon acai consumption in the diet.

To further educate their loyal consumers and advance their expertise in acai, Sambazon has assembled a team of professionals with extensive knowledge in organic foods and nutrition to provide insights and conduct additional research on the benefits of Sambazon acai. "This is not only an investment in Sambazon, it is an investment in our consumers," explains Ryan Black, CEO. "We are excited to be working with the preeminent scientific authorities in our industry and to continue to uphold superior nutritional integrity through all of our current and future product lines."

The Sambazon Scientific Advisory Board includes the following experts:

Jack Bukowski M.D., Ph.D. - As Chief Scientific Officer for the Nutritional Science Research Institute and Assistant Clinical Professor of Medicine at Harvard Medical School, Dr. Bukowski's focus has been on immununutrition, the study of how nutrients in certain foods & beverages can induce our innate immune systems to fight off disease. In 2003, his study was published, proving that drinking five to six cups per day of tea boosts, by 500 to 1500%, the ability of an innate immune system component to make interferon gamma.

Jonathan Gordon, Ph.D. - With undergraduate degrees in Engineering and Food Science and a Doctorate in Chemical and Process Engineering for research in Soy Protein Chemistry and Microbiology, Dr. Gordon has been an integral player in the continued development, commercial production and determination of health impact of soy products. Over the years, Dr. Gordon has worked in and managed a multitude of food and beverage product development areas such as aseptic beverages, juices, emulsions, fat-replacers, nutraceuticals, diet and wellness products, center-plate items, meats and meat analogs, flavors, and bars. He now runs Glasgow Consulting Group LLC., a full service product development consulting company.

Marie Spano, MS, RD/LD, FISSN, CSCS - Spano is one of the leading sports nutrition and nutrition communications experts in North America. Currently serving as Vice President of the International Society of Sports Nutrition, she has helped elite, professional and amateur athletes go beyond their personal best and achieve maximum performance in their respective sports. She has appeared on Fox, NBC and CBS affiliates in the greater metropolitan Washington, DC area, Georgia and Alabama and is a regular contributor to Muscle & Fitness Hers, FitnessRx for Women, Diabetes Self Management and Today's Dietitian.

About Sambazon:

Sambazon is the global leader in Acai. Founded in 2000 as the first company to bring the antioxidant-rich Acai berry from the Amazon to North America, Sambazon's mission is to deliver the highest quality, organic Acai products. Sambazon's product line of Organic Acai Juice, Frozen Acai Smoothie Packs and Sorbet, Acai Supplements and Amazon Energy are enjoyed by world-class athletes and health-conscious consumers everywhere. Products are available at major retail stores and juice bars across North America including Whole Foods, Publix, Kroger, HEB, Albertsons, Vitamin Shoppe, and Jamba Juice! Sambazon is also a leader among organic foods and sustainable agriculture. In November of 2006, Sambazon was named a winner of the Secretary of State's Award for Corporate Excellence for helping to create worldwide awareness and demand for the Acai fruit. Sambazon pioneered the first of its kind Fair Trade and Certified Organic supply chain of Acai which benefits thousands of local families and protects the biodiversity of the Amazon Rainforest through sustainable agriculture. Sambazon is the largest vertically integrated supplier and marketer of Acai products, controlling every step of the manufacturing process to ensure sustainable and organic origin of the fruit as well as the highest level quality, nutrition, taste. To learn more about Sambazon and how they create positive change in the Amazon and beyond please visit us at www.sambazon.com.

SOURCE Sambazon

Saturday, March 28, 2009

Ancient Acai: Amazonian Fruit's True Nutritional Properties

Sambazon, World Leader in Acai, Stands up for the Amazonian Fruit's True Nutritional Properties

Sambazon, the pioneer and global market leader in acai, with certified organic food and beverage products sold in 10,000 retailers nationwide from Whole Foods to Publix, Kroger and Safeway, announces factual acai nutrition information in light of current false claims by acai scam campaigns and consumer watchdog organizations alike.

Acai, an Amazon palm berry historically consumed by locals for centuries, is a highly nutritious fruit scientifically found to be rich in powerful antioxidants and healthy omega fats. Sadly, the acai scams today are clearly misleading consumers with outrageous health claims from rapid weight loss to enhanced sexual performance. Sambazon urges consumers to be wary of claims made by online diet scams as well as those made by organizations discrediting the many true benefits of acai -- and for those consumers unfortunately caught up in a scam, we encourage them to contact the BBB.

There is an increasing amount of misleading information in circulation comparing packaged products to whole fruit or juice in an inaccurate attempt to discredit the true properties of acai. Years of tests conducted by accredited organizations in Brazil and the U.S. prove that when comparing pure fruit to pure fruit, or pure juice to pure juice, the antioxidant capacity of acai reigns superior to pomegranate, blueberry, blackberry and most fruits available.

"Acai is one of the few fruits that are rich in heart-healthy omega-9 fats, like the type you would find in olive oil," says David Grotto, RD, author of 101 Foods That Could Save Your Life. "A four-ounce portion of pure acai is only 100 calories, is low in sugar and contains powerful antioxidants including anthocyanins which may help fight inflammation."

Over the course of 8 years, as part of their quality assurance standard operating procedures, Sambazon has spent over $500,000 dollars routinely testing the acai processed at their proprietary facility in the Brazilian Amazon to ensure that they continually are delivering the most nutritionally potent and highest quality acai available.

"Our acai products are packed with powerful antioxidants along with healthy fats -- claims that have been validated through years of scientific data," states Ryan Black, CEO, Sambazon. "It's a shame that the extravagant and unfounded claims made by illegal scam businesses are undermining the public's understanding of the true benefits of the fruit. With testimonials from renown athletes and nutritionists, and products that are consumed by millions of satisfied consumers worldwide, we're proud to offer the highest quality acai products made with integrity in every step of the process -- the 'real deal.'"

About Sambazon

Sambazon is the global market leader in Acai -- a delicious and powerfully nutritious purple berry that grows on palm trees in the Amazon Rainforest. Sambazon's product portfolio of Organic Acai beverages, frozen Acai berry products and Acai supplements are enjoyed by both world-class athletes and health-conscious consumers, and available at major retailers across North America including Whole Foods Market, Jamba Juice, Krogers and thousands of grocery chains, specialty stores and juice bars across the country.

Sambazon's market-driven conservation business model in the Amazon Rainforest promotes forest stewardship, creates new jobs, improves living conditions and educational opportunities for thousands of small family farmers through the sustainable management of the Acai palm tree.

In 2006, Condoleezza Rice named Sambazon winner of the "Secretary of State Award for Corporate Excellence" for helping to create worldwide awareness and demand for the Acai fruit while supporting local indigenous communities in Brazil.

To learn more about Sambazon Acai and creating positive change in the Amazon and beyond please visit www.sambazon.com.

http://www.foxbusiness.com/story/sambazon-world-leader-acai-stands-amazonian-fruits-true-nutritional-properties/

Wednesday, December 3, 2008

Sambazon Announces Private Equity Funding from Verlinvest

New Investment Will Support Future Growth as Sambazon Expands Distribution Across the U.S.A

Sambazon ( www.sambazon.com), the pioneer and global market leader in acai food and beverages, announced today the initial closing of its largest round of funding to date from lead investor, Verlinvest.


Verlinvest, a Belgian based private equity group, pledges to support the Company's exponential growth within the organic food and beverage categories. Sambazon will use the investment to expand distribution and marketing efforts for its premium acai product lines.


"We are very excited about this new partnership. Verlinvest's knowledge and relationships in the beverage industry are unparalleled and will add tremendous value to growing our distribution," said Ryan Black, CEO, Sambazon. "Verlinvest's international experience in building iconic brands also makes them the ideal strategic partner as we execute our growth plan."


Since its founding in 2000, Sambazon has continued to raise the industry standard with quality organic acai products. They created the first vertically integrated supply chain for the acai berry and are internationally recognized as a "green" business leader. Guided by the Triple Bottom Line principles, which incorporate environmental, social and economic success, Sambazon pioneered a sustainable business model in the Amazon Rainforest and created worldwide awareness of acai. Today, Sambazon products are found in over ten thousand supermarkets, health food stores and juice bars.


"Sambazon is the hottest up and coming brand in the beverage space, with dynamic products and a supply chain to reach significant scale," says Frederic de Mevius, Verlinvest's Managing Director. "They have outperformed competitors in the beverage, frozen and supplement categories and as consumers continue to look for organic, functional and nutrition rich food and beverages, Sambazon's future is prospected to be very bright."


Partnership Capital Growth, a San Francisco based investment bank, is advising the transaction exclusively. Verlinvest is the lead investor with participation by Bradmer


Foods and RSF Social Finance.


About Sambazon


Sambazon is the global leader in acai - a deliciously nutritious purple berry from the Amazon Rainforest. Sambazon's product portfolio of Organic acai beverages, frozen products and supplements are available at thousands of retailers including Whole Foods Market, Jamba Juice, Kroger and Publix. In 2006, Condoleezza Rice named Sambazon winner of the "ACE Award for Corporate Excellence" for helping to create worldwide awareness and demand for the acai fruit while supporting local indigenous communities in Brazil through a unique market driven conservation business model. www.sambazon.com


About Verlinvest S.A.


Verlinvest is a Belgian private equity firm specializing in diversifying family holdings through equity and debt instruments. The firm typically invests in entrepreneurs, family businesses, multinationals in the branded consumer goods and services industry with a focus on alcoholic (spirits), healthy non-alcoholic beverages, fashion, cosmetics and well being services. www.verlinvest.be


About Partnership Capital Growth Advisors


PCGA is a FINRA/SIPC-licensed broker dealer providing full-service financing and capital structure advisory services to middle market companies, focusing exclusively on consumer products and services for healthy, active and sustainable living. www.pcg-advisors.com

SOURCE Sambazon

http://www.sambazon.com

Sunday, June 8, 2008

Brazil: Land of Untapped Opportunities

Understanding cultural differences and finding a local expert can open many doors.

When Ryan Black and Ed Nichols, both 33, took a surfing trip to Brazil in 2000, they discovered açaí and resolved to bring the delicious and nutritious purple fruit back home to the United States to make smoothies, drinks, supplements and more. But they knew that Sambazon --the company they cofounded with Ryan's brother, Jeremy, 34--would have to keep one foot in Brazil because these "superfruits" grow nowhere else on earth. In fact, in addition to their San Clemente, California, headquarters, they've since put down roots in the form of a processing plant in the Amazonian state of Amapá, which is only accessible by boat or plane.

In a way, Sambazon's ties to Brazil and its exotic, in-demand offerings are emblematic of the untapped opportunities the expansive country offers North American companies. Brazil is far and away South America's largest nation--it's nearly the size of the United States--and boasts a $1.8 trillion economy. It is also home to some 190 million people and borders all but two countries on the continent.

The motto on Brazil's flag proclaims "Ordem e Progresso," but for many years there wasn't enough "order and progress" to make Brazil a suitable trading partner. However, last year it took in more than $37 billion in foreign direct investment--double its 2006 tally. The rise bespeaks foreign favor, but Brazil ranks only 122 on the World Bank's scale that measures how easy it is to do business in various countries; Mexico is 78 spots better.

Paulo Rocha, owner of HRM International Inc., a management consulting firm that helps American companies do business in Brazil, insists that U.S. entrepreneurs find a "harbor pilot"--a Brazilian to navigate the business shoals of the only Portuguese-speaking country in the Americas. Sambazon found theirs in 2002--an American expatriate who had been in Brazil for almost 10 years, was an açaí expert, and not least of all, had married into a prominent Brazilian family. As Catherine Lee, author of The New Rules of International Negotiation, points out, one's extended family network plays an important role in Brazil, so it shouldn't be surprising to do business with a partner's cousin. Also, nepotism is common.

And while Ryan opted for shorts and flip-flops in the steamy Amazon, his laid-back attire earned him dirty looks from some Brazilians, he says. For a business meeting, Lee recommends wearing a conservative suit--never jeans--to a 10 a.m. rendezvous and then going out for a nice lunch. As you're getting to know your partner, expect physical contact (such as a touch on the shoulder or a pat on the back) and close proximity to them; backing away can be perceived as insulting.

Despite cultural differences, Sambazon has found success in Brazil. "Working with Brazil and in Brazil has been a great experience," says Ryan, whose company reached nearly $20 million in sales last year. "Brazilian laws and regulations are quite favorable to foreign direct investment."

http://www.entrepreneur.com/magazine/entrepreneur/2008/june/193740.html

Tuesday, April 22, 2008

etnies 2008 SEED Project Returns To Raise Awareness And Promote Rainforest Conservation

etnies' announces the return of its SEED Project with a Fall 2008 men's and girl's collection aimed at keeping the importance of green-focused initiatives top of mind with consumers. Created in an effort to reinforce etnies' deep-seeded commitment to protect and give back to the environment, the SEED Project is an on-going seasonal collection of socially conscious footwear, apparel and accessories that are environmentally sound and made from sustainable and recycled materials.

A portion of the proceeds of product purchased from the etnies SEED Project collection will be donated to Sambazon's Sustainable Acai Project, which helps promote the preservation of the Amazon Rainforest. In the last 40 years, human impact has destroyed 20 percent of the Brazilian Amazon. Sambazon promotes the preservation of the Amazon forest by encouraging locals to harvest Acai fruit instead of clear-cutting forests. The project aims to prove that sustainable agro-forestry in the Amazon can improve living conditions, enhance educational opportunities and promote forest conservation. For more information, please visit http://www.sambazon.com.

The Fall 2008 SEED Project collection includes men's and women's graphic tees and hoodies imprinted with rainforest-inspired images and artwork including a pictorial toucan and illustrated solar energy/propeller diagram - both demonstrating and delivering an eco-conscious message. Additionally, this season's etnies SEED Project includes a denim offering for men made purely from organic cotton. The collection is complete with footwear and accessory product offerings made from organic or sustainable, pesticide and chemical-free textiles ranging from hemp to bamboo with vegetable dyes.

The Fall 2008 SEED Project collection will be available at retailers nationwide beginning July 2008.

http://www.surfline.com/surfnews/surfwire.cfm?id=14964