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Tuesday, June 17, 2008

Our diet of destruction


Huge areas of the Amazon rainforest are being cut down to satisfy global demand for soya. But how did this crop and a handful of others come to dominate our diet so completely? In an extract from her new book, Felicity Lawrence investigates the faceless trading giants who really decide what goes on our plates

Look at a few packets in a typical kitchen cupboard, and you will notice a disconcerting overlap between the labels of apparently completely different foods. A handful of ingredients, some of them barely used as food in the west before the second world war, crop up in everything from baby food to cat food to processed meals. The same half-dozen heavily subsidised commodities - soya, rapeseed, palm oil, corn, sugar and rice - are broken down into their individual parts and endlessly reconstituted. They are sold back to us as processed food or turned into animal feed to produce the factory meats that have conquered our diets in the past half-century. How did such a transformation come about?

When you look back at the origins of much of today's industrialised food system, what you see is the ebb and flow of empire. First there were the British imperial ambitions that turned slave-produced sugar from the colonies into the engine of emerging capitalism during the industrial revolution. Later the prewar European powers developed and controlled new fats such as margarines. Today we are living with the postwar American model, a privatised form of empire that reached into every corner of world food supply in the second half of the 20th century.

The result has been a kind of food Fordism. We are fed a production-line diet that is homogenised and bolted together from standard commodity parts. The parts, many of them created out of American agricultural surpluses, are largely controlled by an oligopoly of US-based trading and processing companies - Cargill, ADM, Bunge - that are little known in the UK. All three companies are now expanding in China and heavily involved in spreading the western industrialised diet, with its unsustainable dependence on fossil fuels and extravagant use of grains. As the Chinese move up this processed-food chain, the diet-related diseases that have afflicted us in the west are growing there too.

It took a journey of more than 7,000km to the heart of the Brazilian rainforest for me to understand some of the power structures in this food chain. It was the rise of the humble soya bean that opened a window on the mechanics of today's structure, and the environmental and social toll it exacts.

It is only from the air that you can absorb the vastness of the Amazon. What happens to the rainforest that surrounds the world's largest river system will affect every single one of us, as experts in climate change constantly point out. A fifth of the planet's fresh water is contained here, and the trees recycle it back into the atmosphere, from where it drives the world's weather.

But Brazil is the new agricultural frontier, and forest clearance, much of it for soya production, has been taking place on a scale from which campaigners fear the forest may not recover. Greenpeace has been tracking deforestation and agreed to take me up in its spotter plane in 2006 as it was launching its fight to stop the food industry destroying the Amazon.

From the window of the plane on one side I could see mile after mile of the velvet folds of virgin forest. Where man had not ventured with chainsaw and bulldozer, the trees were giving off water vapour like a thousand puffs from a life-giving inhaler. But on the other side was an enormous area recently planted with soya. It looked as though a giant industrial lawnmower had cut a swath through the jungle, and the luminous green trail it had created shone through a dry heat haze. "So who is buying all that soya, and how on earth do they get it out?" I shouted over the roar of the engine. The answer had to wait. A storm was blowing in and we quickly turned back through the flashes of lightning for Santarém, the frontier port built deep in the Amazon basin.

That night I watched from the roof of my hotel as a new storm blew great squalls hundreds of miles up the Amazon from the Atlantic. On the waterfront below, the baroque blue cathedral, built by the original colonisers, the Portuguese, came and went from view in the enveloping rain. Its twin towers and pediment still present a proud facade to anyone coming up the river's main navigation channel, but the paint was peeling now, the legacy of the sugar plantations and slavery fading. The centre of gravity had shifted. A few hundred metres up the river, Cargill has built its own monument to power, an enormous, gleaming loading and storage facility for soya. The elevator towers of this $20m (£10.2m) grain terminal are testaments to the new gods of transnational trading efficiency and global economic domination. The digging of the port here has brought Brazil's soya closer to its main European markets.

Just as the new railroads had been vital to opening up the prairies of North America, this newly constructed infrastructure was driving the transformation of the Amazon and helping Brazil meet the apparently insatiable global demand for soya. Cargill, together with ADM and Bunge, is responsible for about two-thirds of the total financing of soya production in Brazil. They provide the seed, fertiliser and agrochemicals to the ranchers, and buy and store and ship the crops to Europe. But how was the demand for all those beans created?

Bake a soya bean and - provided you have first soaked and boiled it long enough to neutralise its toxins - you can make a dish that is cheap and cheerful. It may be slightly indigestible still and make you fart, but it is nevertheless useful for providing complete protein in inexpensive vegetable form.

As a whole raw bean, soya has its commercial limitations. Crush it, however, and the possibilities become infinite as it is separated into its more lucrative parts. The oil can be extracted with solvents and degummed. The lecithin can be removed from the resulting sludge to be sold for a thousand and more food-processing purposes. Then, deodorised and hydrogenated, the oil can be used to make, or fry, any number of fast foods, snacks and convenience meals. The vitamin E, which has the irritating habit of reducing shelf-life, can be stripped out and turned to money elsewhere. So too can the soya sterols that can command a premium as technofoods - cholesterol-lowering ingredients for margarines, yoghurts and drinks.

Once the oil has been removed, the defatted soya bean meal, which is full of protein, can be fed to intensively farmed chicken, cattle and pigs to turn them into highly productive factory units - intensive dairy cows that can deliver ever greater yields of milk, chickens that grow to shop weight in just a few weeks, pigs and cattle that fatten faster than they ever could on grass or forage.

The vast majority of soya is used to feed factory-farmed animals. Chicken has a particular attraction for the livestock industry, which refers to the birds not as flocks but as "crops", for the good reason that they grow fast enough to produce a return in little more than a month. For the commodity traders and processors, the livestock revolution has represented the best way to move up what they call the value chain. You can make a good margin on trading grain and soya, especially if you are a powerful enough presence in the global markets. But feed your surplus to animals - it takes about 3kg of protein feed to produce half a kilo of chicken protein - and you concentrate your resources. Persuade the world to eat vast quantities of this cheap meat, consumed preferably in a highly processed way that divides the parts and separates out the "high value" lean meat and treats much of the rest as waste - and you make far greater margins.

It required technological breakthroughs and government protection to create this market, though. Soya meal was used experimentally in animal feed in the 30s but farmers were reluctant to use it because with its oil still in it was regarded as indigestible to chickens and pigs. Then researchers at ADM worked out how to heat-treat it to overcome the problem. The oil was similarly regarded as barely fit for consumption because it smelled so bad, until the Americans, following the tanks advancing through Germany, acquired the technology from the defeated enemy to get rid of the "off" flavours.

That left the way open for the US to promote the soya that suited its agricultural conditions as part of the reconstruction of Europe in the 50s.

The US came out of the second world war with its agricultural base intact, but the farming lands of its European allies and of Germany had been devastated. With millions desperately hungry, the US announced its Marshall plan to help rebuild western Europe with financial aid. But it had another crucial role: the removal of tariff barriers that might hinder US access to foreign markets was made part of the new terms of trade with the non-communist world. Of the $13bn in financial aid paid under the Marshall plan between 1947 and 1952, more than $3bn was spent by European countries on imports of US food, animal feed and fertiliser.

As Europe recovered, soya exports to other countries were supported by other US food aid programmes. In 1967, 86% of all US soya oil exports were subsidised under its food aid law. Meanwhile, in the Kennedy round of talks for the General Agreement on Tariffs and Trade in the mid-60s, the US insisted that if Europe wanted to keep its agricultural protections, it must open up its markets to more US soya exports.

The raw ingredients for today's food system have, in other words, been kept cheap for transnational corporations by government policy. And where US subsidies go, western diets have a habit of following. American exports have created whole new patterns of consumption. Demand has been a function of price, availability and production, just as it was with the rise of sugar consumption in the 18th century.

Between 1995 and 2005, $165bn of American taxpayers' money was used to support US agricultural commodities. Soya, corn, rice, wheat and cotton accounted for 90% of that money. Sugar was also heavily subsidised. The real beneficiaries of this system of government support have not been US farmers, who have gone out of business in their thousands, but the mainly US-based trading giants. For subsidies have allowed them to export grains at less than the cost of production, making it impossible for other countries to compete, while bringing the money from added-value markets back home. In this they mirror the patterns of trade established between previous empires and their colonies.

These trading giants have remained shadowy in European perception, despite their colossal footprint. Cargill, the largest privately owned corporation in the world in most years, was said in testimony to the US senate in 1999 to control 45% of global grain trade, including 42% of US corn exports, a third of all soya bean exports and about 20% of wheat exports. It is also the world's largest crusher of oilseeds such as soya and rapeseed. Since it is a private company and not obliged to publish detailed accounts, more recent and accurate share figures are hard to come by. It declines to comment on its market shares, but it has, if anything, consolidated its position since then, although its areas of concentration shift. Its revenues in 2007 were $88bn. Most of us eat its products in some form every day, yet many of us have never heard of it. Nor had I before I started writing about the politics of food, but since then it has been hard not to stumble across its operations in every country whenever I visit a food factory, industrial farm or fast food or supermarket supplier.

ADM (Archer Daniels Midland), another US-based grain trading corporation, is one of the world's largest processors of soya beans, corn, wheat and cocoa, and also has a huge portfolio of interests, from making sweeteners and food processing ingredients to energy and animal feed production. Its global sales in 2006/7 were $44bn. Almost half of them came from making animal feed, vegetable oils and emulsifiers from oilseeds such as soya.

Two other grain and oilseed giants are part of this trading nexus that dominates food supply. Bunge, which expanded through the late 19th century as a grain trader in South America, is now a transnational with headquarters in the US. It is the world's largest exporter of soya beans and a major corn and oil processor. The Louis Dreyfus group, a French family-owned private company, has vast grain, sugar, and energy trading interests around the world and now focuses on financial aspects of commodity trading. In the US it has joint grain ventures with ADM and Cargill. (EU subsidies have achieved a similar position for a handful of its corporations, mainly those processors whose power was established before the war.)

As well as buying and selling agricultural commodities, these four global companies control refining and crushing plants and turn those cheap, subsidised commodities into a myriad other ingredients, from starches to syrups to fats to animal feed. They also play the markets, and have vastly complicated corporate structures that enable them to shift transactions and profits from subsidiary to subsidiary.

Cargill, the behemoth, is "the undisputed ruler in the global grain trade and extends its tentacles into every aspect of the global food system", according to Brewster Kneen, the company's unauthorised biographer. Cargill initially built up its power in the 1870s, in the speculative era of the American agricultural frontier when US grain, along with sugar, began providing the fuel for workers in an industrialising, urbanising Britain. It began with a family of grain traders who bought up storage facilities in the US on strategically placed transport routes, the new railroads and the waterways of the Great Lakes and Mississippi. There has perhaps been nothing quite like it in terms of reach since the days of the East India Company.

Cargill rarely gives interviews, but in the words of its company brochures: "We buy, trade, transport, blend, mill, crush, process, refine, season, distribute around the clock around the globe." And: "We are the flour in your bread, the wheat in your noodles, the salt on your fries. We are the corn in your tortillas, the chocolate in your dessert, the sweetener in your soft drink. We are the oil in your salad dressing and the beef, pork or chicken you eat for dinner. We are the cotton in your clothing, the backing on your carpet and the fertiliser in your field."

Cargill owns two-thirds of the company that is the world's largest producer of fertiliser ingredients, with major factories in North America, South America and China. Cargill's subsidiary Sun Valley produces half of all the chicken products used by McDonald's across Europe and is a leading supplier of chicken to UK supermarkets. Cargill accounts for nearly half of UK and more than a third of all European production of glucose syrups. And, as I have found on my own journeys around today's globalised food system, it has as often as not been the feed for your cow's milk, the emulsifier and fat in your ready meal, the oil that fried your crisps, the soya proteins in your veggieburger ...

History shows that empires rise and fall, however, and that the fall when it comes tends to be fast. Food empires are likely to be no different. We are now entering a period of rapid transition. The postwar food system, dependent on prodigious quantities of crude oil for its production, has not only pushed us to our biological limits but is hitting the environmental buffers. After half a century in which they shaped the nature of global diets with the disposal of their agricultural surplus, the Americans have done a sudden about-turn. With the price of oil constantly breaking new records, they want their surplus back to keep their cars on the road. The US government has started pouring subsidies into the production of ethanol from corn. Grain prices have been soaring. The standard commodity parts are no longer cheap, but we are left with the legacy of the old economic order, with diets that were created out of excess.

http://www.guardian.co.uk/environment/2008/jun/16/food.biofuels

Bio-Piracy in the Amazon

A Topic of Concern at Chabad-Affiliated Lauder Business School

When genetic code from rainforest plants gets patented and sold, how much profit goes to local tribes who conserved and cultivated the plant for years?

To share none of the profits, advocates say, is a bio-piracy. It’s not a household term, but it’s troubling enough that the United Nations held a twelve-day conference, which ended on May 30, to hammer out a legal framework for combating this growing issue.

A leading voice against bio-piracy in the Amazon spelled out the ethical and economical ramifications of this issue before graduate students at the Lauder Business College in Vienna on June 6.

Hosting dialogs on timely issues is part of LBC’s mission to educate business people who are leaders for their communities, in secular and Jewish life.

“The students are hybrid in their thinking. We encourage them to weigh economic ideas from many points of view, and to decide where their point of view assists or collides with the needs of their community,” said Mag. Silvia Kucera, dean of the Lauder Business School.

Hosting dialogs on timely issues is part of LBC’s mission to educate business people who are leaders for their communities, in secular and Jewish life.

Lauder Business College, founded in 2003 by cosmetics magnate Ronald S. Lauder, is continental Europe’s only university to follow a Jewish calendar and offer kosher cafeteria and synagogue on campus. Chabad Lubavitch directs the school’s Jewish Heritage Center, which is responsible for the Judaic studies courses and Jewish life on campus.

Along with a sound business background, LBS’s Jewish Leadership Program is “working to provide students with fundamental Jewish knowledge, pride and identity,” said Rabbi Shaya Boas, development director of LBS and the Jewish Heritage Center. “So they will return to their Jewish communties after graduation ready to lead.”

This approach is what brought Mr. Michael Schmidlehner, President of Amazonlink.org and José Nilson Saboia Kaxinawá, a representative of the indigenous peoples, to LBS. Schmidlehner is president of Amazonlink, a non-governmental organization based in the Amazon jungle state of Acre, Brazil.

An Austrian by birth, Schmidlehner gained worldwide attention for his campaigns to prevent corporate patenting use of indigenous Amazonian cupuacu pods and biopharmecutical development of a toxin found on the skin of the monkey frog, an indigenous species, without including local peoples in the profit scheme.

To host the “First Intercultural Dialog on Biological Piracy” is “breaking new ground,” said Mag. Kucera. Previous dialogs at LBS have included a presentation by the observant Jewish Nobel Laureate Kenneth Auman.

Demand for the dialog arose from a research project conducted by of an Israeli LBS student. His legal issues professor knew Schmidlehner from his work at the firm of Strohal, Kretschmer, Rebasso, a supporting partner of the dialog.

On the Sunday after the event, 50 of the school’s 190 students packed up to experience the other side of LBS’s leadership training. At a three-day weekend retreat in the Lake Balaton District in Hungary, over the holiday of Shavuout, students explored the underpinnings of Jewish thought and tradition.

Funded with the support of the Morasha Foundation, the retreat is part of the Jewish Leadership Program’s year-round schedule of classes and events. Students who participate in the leadership program are eligible for substantial scholarships at LBS. Participating in the Shavuout retreat was not so much of an obligation as it was a gift, said Rabbi Boas.

“Taking students away from their books and papers for a weekend in a beautiful setting gave them the opportunity to think, to discuss and to grow in their personal relationship with their Jewish heritage.”

http://lubavitch.com/news/article/2023122/Bio-Piracy-in-the-Amazon-A-Topic-of-Concern-at-Chabad-Affiliated-Lauder-Business-School.html

Wednesday, June 11, 2008

How long does it take a rainforest to regenerate?

The Atlantic forest originally covered over 1.2 square kilometres (red); today, just 10% of this remains in small pockets along the coast (black) (Image: Conservation International)

The Atlantic forest originally covered over 1.2 square kilometres (red); today, just 10% of this remains in small pockets along the coast.

We all know it takes a long time for cleared rainforests to regenerate, but how long exactly? According to a study focusing on the Brazilian Atlantic forest, certain aspects can return surprisingly quickly – within 65 years. But for the landscape to truly regain its native identity takes a lot longer – up to 4000 years.

The Atlantic forest originally stretched along the southern half of Brazil's Atlantic coast, covering some 1.2 million square kilometres. Once lush, the forest has been continually exploited for food, wood and space.

Today, land it used to occupy is home to most of the country's population, including Brazil's two largest cities, São Paulo and Rio de Janeiro, and only 100,000 square kilometres of forest remain. In 1993, however, the government created several protected areas to conserve the forest's remnants.

To determine how long it would take for the forest to regenerate, Marcia Marques and colleagues at the Federal University of Paraná collected data on different parcels of forest that had been virtually cleared and left to recover for varying amounts of time.

They then plugged the data into a computer model to calculate how long it would take for the forest to recover entirely.

Animal dispersal

The researchers looked at four different measures of forest regrowth: the proportion of tree species whose seeds are dispersed by animals, the proportion of species that can grow in shade, tree height, and the number of native species.

"Animal-dispersed trees sustain a large number of fruit-eating animals, that sustain other animals including large carnivores," says Marques. "Thus, from the proportion of animal-dispersed trees we can estimate how complex the forest's ecological web has become."

Animals are key to the successful regeneration of cleared areas and, typically, 80% of the tree species in a mature tropical rainforest are animal-dispersed. The researchers found that it took just 65 years for a forest to recover to this level.

Isolated species

Another indication of forest regeneration is the existence of a high proportion of shade-loving trees.

This is because immediately after trees are felled, the land tends to be repopulated by opportunistic species that thrive in the Sun. Shade-lovers take considerably longer to find their way back into the forest – about 160 years according to Marques.

But it's recovering the proportion of native species that are unique to the original forest which takes the longest time – the model predicts this will take up to 4000 years.

Native species that are unique to the Atlantic forest have been isolated over the years into separate plots of forest. As a result, their seeds take a long time to disperse to protected areas. "If endemic species do not germinate and grow, the forest cannot recover fully," says Marques.

Unusually resilient?

"This is a very interesting study," says Nick Brown of the University of Oxford.

"What is intriguing is that everyone is led to expect a rapid decline if you fragment a tropical forest," he says. "But this study shows the Atlantic forest has a surprising resilience."

Brown's own research on one parcel of Atlantic forest has come to similar conclusions.

"It causes me to wonder whether this is something that is unique to the Atlantic forest," he told New Scientist, adding that, because it has a long history of natural and human disturbances, the Atlantic forest may be populated by species that are naturally resilient.

So the rapid regeneration in Brazil's Atlantic forest unfortunately might not apply to other fragmented tropical forests.

http://environment.newscientist.com/article/dn14112-how-long-does-it-take-a-rainforest-to-regenerate.html?DCMP=ILC-hmts&nsref=news1_head_dn14112


A Farewell to Isolation

The Current Discussion:

PostGlobal celebrates its second birthday this week. Is there a growing global agenda -- that is, an agenda of issues being discussed that affects the world rather than individual countries? Or are local concerns still paramount?

The answer is yes, to both questions: Yes, there is a growing global agenda, and yes, there are local concerns in each country. That is the complexity of our era. Globalization, amazing new possibilities for communication, and intense capital flows have increased the ties between countries, but each nation still has its own challenges, realities, and priorities.

Let me give a Brazilian example. Some days ago, a governmental agency released some aerial photos of an unknown Indian tribe. The scene of a group of painted men with bows and arrows was unbelievable and the pictures were posted and printed everywhere. They are Brazilians, but they don’t know it. They are part of the global agenda, but they don’t know it. They have never had a contact with what we call modern civilization. However, our destiny is part of their destiny. They have been able to preserve their isolation and culture until now, because the Amazon is so vast and 80% of its rainforest area is still preserved. We have here several – maybe 40 – ethnic groups in the same situation: separate from all contact with the modern way of life.

How to deal with them? Should we contact them? What is the best public policy in this case? Should we keep a respectable distance or should we force rapid contact? It’s a Brazilian choice. However, the more Brazil succeeds in its efforts to preserve the rainforest, the more they could be there, isolated. In the past, contact between new tribes and so-called civilization was pervasive, and has failed in allowing them a safe choice about their future. If we succeed in our effort to preserve the rainforest we will also contribute to reduce greenhouse gas emissions. If we cannot stop deforestation, it will be terrible news for us, for them, and for the world.

My point is: there is no longer such a thing as an isolated community. Even our isolated, painted-black-and-red men have no idea of the extent to which they are linked to other human communities.

The world agenda is overloaded with concerns about the supply and price of food. It’s a problem in Brazil, India, China, U.S. Agflation is a new word for this unexpected global urgency. Some world leaders are eagerly looking for a scapegoat, and it’s easy to pin guilt on biofuel. Brazil began producing bioenergy in the 1980s. Since then Brazilian food production and productivity have been increasing annually. Now, more than 40% of car fuel is produced from sugar cane. The production of ethanol is increasing and so are other crops. Over the last 15 years Brazilian grain harvest has increased by 125%, but cultivated land area has grown only 27%. There is no competition, here, between food production and bioenergy. But this concern about the shortage of food has been used as argument to support the idea that we must tolerate some level of deforestation to enlarge food production. In fact, that’s a false choice: Brazil has a lot of land available to harvest. It doesn’t need to invade the forest. The world food crisis has been a pretext to legitimate illegal deforestation.

If the food crisis spreads everywhere, if international prices remain so high, if Brazilians don’t know how to reconcile environmental protection and food production, the first victim will be the Amazon rainforest. In this case, our unknown, isolated Indians will get news about our failure. They will be informed in the worst possible way.

There are many other examples of this connection between the growing global agenda and the growing local agenda. Look at Kiribati Island. People who have lived on this tiny Pacific Ocean island for generation now face the extreme decision: leave their country or die. Their agenda is to organize a massive migration. The world agenda is to find a way to avoid new events like this.

In terms of the economy, each country has experienced at different levels the world turmoil that has its epicenter in the U.S. economy. The rising risk of stagflation in the U.S. and skyrocketing oil prices are global problems, but each country faces a different impact of the crisis due to local specificities. Globalization has multiplied the ties between the countries and the challenge now is to protect local economies from American troubles.

Let’s look at a good example far from climate change or economy. Racism is an old problem surging anew in some countries. What might be the effect on the world’s black children of Barack Obama’s success? His story of success is saying to all of them: “Yes, you can”. The fight for less unequal societies will be fought in local fields, but a strong impulse now is being sent from America.

http://newsweek.washingtonpost.com/postglobal/miriam_leitao/2008/06/a_farewell_to_isolation.html

Sunday, June 8, 2008

Brazil: Land of Untapped Opportunities

Understanding cultural differences and finding a local expert can open many doors.

When Ryan Black and Ed Nichols, both 33, took a surfing trip to Brazil in 2000, they discovered açaí and resolved to bring the delicious and nutritious purple fruit back home to the United States to make smoothies, drinks, supplements and more. But they knew that Sambazon --the company they cofounded with Ryan's brother, Jeremy, 34--would have to keep one foot in Brazil because these "superfruits" grow nowhere else on earth. In fact, in addition to their San Clemente, California, headquarters, they've since put down roots in the form of a processing plant in the Amazonian state of Amapá, which is only accessible by boat or plane.

In a way, Sambazon's ties to Brazil and its exotic, in-demand offerings are emblematic of the untapped opportunities the expansive country offers North American companies. Brazil is far and away South America's largest nation--it's nearly the size of the United States--and boasts a $1.8 trillion economy. It is also home to some 190 million people and borders all but two countries on the continent.

The motto on Brazil's flag proclaims "Ordem e Progresso," but for many years there wasn't enough "order and progress" to make Brazil a suitable trading partner. However, last year it took in more than $37 billion in foreign direct investment--double its 2006 tally. The rise bespeaks foreign favor, but Brazil ranks only 122 on the World Bank's scale that measures how easy it is to do business in various countries; Mexico is 78 spots better.

Paulo Rocha, owner of HRM International Inc., a management consulting firm that helps American companies do business in Brazil, insists that U.S. entrepreneurs find a "harbor pilot"--a Brazilian to navigate the business shoals of the only Portuguese-speaking country in the Americas. Sambazon found theirs in 2002--an American expatriate who had been in Brazil for almost 10 years, was an açaí expert, and not least of all, had married into a prominent Brazilian family. As Catherine Lee, author of The New Rules of International Negotiation, points out, one's extended family network plays an important role in Brazil, so it shouldn't be surprising to do business with a partner's cousin. Also, nepotism is common.

And while Ryan opted for shorts and flip-flops in the steamy Amazon, his laid-back attire earned him dirty looks from some Brazilians, he says. For a business meeting, Lee recommends wearing a conservative suit--never jeans--to a 10 a.m. rendezvous and then going out for a nice lunch. As you're getting to know your partner, expect physical contact (such as a touch on the shoulder or a pat on the back) and close proximity to them; backing away can be perceived as insulting.

Despite cultural differences, Sambazon has found success in Brazil. "Working with Brazil and in Brazil has been a great experience," says Ryan, whose company reached nearly $20 million in sales last year. "Brazilian laws and regulations are quite favorable to foreign direct investment."

http://www.entrepreneur.com/magazine/entrepreneur/2008/june/193740.html

Brazil's Lula announces new Amazon protection

Brazilian President Luiz Inacio Lula da Silva, under pressure over his stewardship of the Amazon rainforest, unveiled plans on Thursday to create three protected reserves covering an area the size of the U.S. state of Vermont.

In a speech marking World Environment Day, Lula said the steps aimed at combating a spike in deforestation would take time to work, and foreigners did not have the moral authority to tell Brazil how to manage the world's largest forest.

"It's not easy to discuss the environment, thinking that the mere creation of a law or a decree will solve the problem," he said.

"Sometimes a thing that seems so consensual can take two or three years to materialize because we have to respect institutions."

At least 23 million hectares (89,000 sq miles) of the rainforest are already protected. The new reserves in Para and Amazonas state would expand the area by 2.6 million hectares (10,000 sq miles).

Lula's proposal has to be approved by Congress and could face challenges in the Supreme Court.

The resignation last month of renowned Amazon defender Marina Silva as environment minister raised worries among environmentalists that Lula is siding with farming and industrial interests that want to develop the forest.

The measures were welcomed by Denise Hamu, the head of the World Wildlife Fund in Brazil, who said it was a positive step. Others were more skeptical.

"Is it important? Yes. Is it sufficient? No," said Mario Menezes of Friends of the Earth, adding that the government lacked a systematic approach to protecting the forest.

TOO MUCH CHOPPING

Deforestation of the Amazon is on course to rise after three years of declines, with figures for April released this week showing a startling 1,123 sq km (434 sq miles) of trees lost in the month. The worst months for forest loss are usually in the dry "burning season" around June to September.

About 7,000 sq km (2,700 sq miles) were lost between August and December last year, a sharp annualized increase from a total of 11,224 sq km (4,333 sq miles) in the year from August 2006.

The spike in deforestation rates late last year prompted Lula's government to deploy troops to crack down on illegal logging. New Environment Minister Carlos Minc this week launched an operation to impound cattle grazing on illegally cleared pastures.

But environmentalists say such measures often fail to have much impact due to the sheer vastness of the Amazon agricultural frontier and the strong incentive that higher global food prices have on farmers to clear new land.

Silva's resignation prompted strong criticism of Brazil's environmental policy by foreign environment groups, and Lula has bristled at what he sees as foreign interference.

"We want to share this discussion with everyone because I don't know if this government owns the truth," he said. "But it is important that when someone comes into our house they ask permission to open our fridge."

The government's line is that conservation and development, which includes plans for several large hydroelectric power plants, can go hand in hand.

"Our problem is that we are very far behind in both the conservation initiatives and the development initiatives that we need to undertake," Roberto Mangabeira Unger, minister for strategic affairs, told Reuters.

"But we now have a remarkable opportunity. This is the very first time in Brazilian history that the Amazon lies at the center of national attention," added Unger, who is coordinating the government's strategy to sustainably develop the Amazon.

http://uk.reuters.com/article/environmentNews/idUKN0530387420080605

Brazil and the Amazon

Welcome to our shrinking jungle

A political storm over environmental policy has coincided with a rise in deforestation

From the Amazon last month, Brazil's Indian agency released aerial pictures of painted men with bows and arrows who have had little or no contact with modern civilisation. To judge from their hostile stance, they want to keep things that way. But the Amazon is the responsibility of Carlos Minc, Brazil's hyperactive new environment minister. In his first few days on the job he flew to Germany to talk about the Amazon, from there to the northern city of Belém to meet the governors of the states that contain the forest, and then on to Brasília where on June 3rd he explained to a crowd of journalists why the rate of deforestation is increasing again. “I haven't changed my shirt in three days,” he complained.

Since taking office in 2003, President Luiz Inácio Lula da Silva has balanced the wishes of those who would like the Amazon to be a giant park and Indian reserve against those who want to turn it into a giant farm. He appointed an icon of the conservationists, Marina Silva, as his first environment minister. He has sometimes been willing to enforce the law against loggers: in February he sent troops to Tailândia, a town in Pará state where illegal logging is the main industry, after inspectors from the environment ministry were thrown out by sawmill workers.

But Lula has also encouraged infrastructure projects in the Amazon that trouble conservationists, including two new hydroelectric dams. Instead of giving the job to Ms Silva, he asked Roberto Mangabeira Unger, a Harvard philosopher turned minister, to produce a development plan for the Amazon. And he is touchy when he feels Brazil is being lectured by foreigners: Europeans, Lula said recently, should take a look at a map of their own continent and see how much forest is left before telling Brazil what it should do with the Amazon.

All this was too much for Ms Silva. She grew up in the forest, learned to read only when a teenager, worked with Chico Mendes, an activist who was killed by ranchers in 1988, and later became a senator. She tired of lending her credibility to the government only to lose battles with other ministries. She resigned last month. Her replacement, Mr Minc, says that he accepted the job on a number of conditions (ten in all), which amount to a refusal to be pushed around. “I am not a masochist,” he says, before admitting that it remains to be seen if the deal he thinks he got will hold.

It needs to if Brazil is to halt a recent rise in deforestation. On June 2nd the National Institute for Space Research, which monitors deforestation (see article), announced that the forest retreated substantially in April compared with the month before. The change may be explained in part by the fact that April was less cloudy than March, so a greater area was visible to satellites. But the trend is clear. The environment ministry began to get alarmed in January: in the previous two, usually wet, months nearly 2,000 square kms (770 square miles) of forest were cut down. There may be worse to come, as the next four months—the dry season—are normally peak ones for deforestation.

This increase has several causes, and picking out one or two tends to distort the picture. However it does seem that there is a link between high commodity prices and deforestation, with a lag of about a year (see chart). Brazil became the world's largest exporter of beef in 2004. Meat from the Amazon is eaten in Brazil but not exported because the cattle there have not been declared free of foot-and-mouth disease. So the link between a hamburger eaten in Paris and a tree felled in Brazil is indirect.

As for soya, the relationship is even more indirect. The vast majority of the crop is grown nowhere near the Amazon. But its expansion has pushed cattle ranches further into the jungle, and started itself to encroach on the forest. Big trading houses have imposed a ban on buying soya from recently deforested parts of the Amazon. It is too soon to judge the effects of this. Even so, Mr Minc has already picked a fight with Blairo Maggi, the governor of Mato Grosso and one of the world's largest soya farmers. Mr Maggi in turn has cast doubt on the reliability of the numbers on deforestation.

Yet high commodity prices are only part of the story. Illegal deforestation happens when ranchers and loggers conspire to clear swathes of land. A rancher typically claims a part of forest and then sells the timber rights to a logger. This helps to finance the next stage of the rancher's operation. The logger then takes what he wants and afterwards clears the area. The rancher tidies it up with the help of a bulldozer, burns what is left, sows grass and raises cattle. When the land is exhausted, as it quickly is, the ranchers move on.

That is the most common way to stake a claim to ownership of land in the Amazon. Of the 36% of the forest that is supposedly privately owned, only 4% is covered by a solid title deed, according to Imazon, an NGO. Since the government does not know who owns what, enforcing any rules is impossible.

As of July, says the new minister, ranchers and other farmers who fail to present any kind of documents backing up their claims to ownership of land will have lines of subsidised credit suspended. If they have not co-operated after four years, their land will be confiscated. But in practice it is close to impossible for the government to impose its will on the edges of its empire, even if it wanted to. Members of that newly photographed tribe are not the only people who do not recognise Brazil's sovereignty in the Amazon.

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