Acai: Powerful Antioxidant Beverage Hitting Select Stores Nationwide

Purple Beverage Company, Inc. (OTCBB: PPBV), announced today that it has shipped PURPLE, its hot new antioxidant beverage, to GNC, the world’s largest specialty retailer of nutritional products. PURPLE, known for its revolutionary formula that combines seven powerful antioxidant-rich fruits in a tangy, delicious beverage, will be featured in select GNC stores nationwide in February.

The main ingredient of all natural, no sugar added PURPLE is the exotic acai berry which, after being hailed as the new “superfood” on the Oprah Winfrey Show and website, had wise consumers clamoring for its high levels of antioxidants.

Purple Beverage Company combined the dark purple Amazonian açaí berry with six other antioxidant-rich juices, including black cherry, pomegranate, black currant, purple plum, cranberry and blueberry, in its signature beverage, creating a rich-tasting antioxidant drink that is great on its own and makes a healthy and nutritious fruit smoothie.

Additionally, PURPLE is the perfect mixer for your favorite cocktail. In fact, researchers from the United States Department of Agriculture and a study at Kasetsart University in Thailand recently reported that adding alcohol to antioxidant-rich berries increases their antioxidant power – a fact that is making PURPLE one of today’s most popular cocktail trends in nightclubs and lounges, like the legendary Palm Restaurant in New York City.

“We are thrilled to join the ranks of the high-end, healthful products sold at GNC stores. This is an important step in our planned nationwide retail rollout to make PURPLE available for consumers everywhere to enjoy,” said Ted Farnsworth, CEO of Purple Beverage Company. "Since PURPLE made its official debut a few short months ago, consumers and even celebrities like legendary recording artist Chaka Khan have embraced it, sky-rocketing the antioxidant-rich drink to its status as one of the most sought-after beverages in markets like New York, Los Angeles and Miami. With select, national availability at GNC stores, more consumers can now experience the Power of PURPLE.”

Purple Beverage Company, Inc. is a beverage company that develops, markets and distributes a unique antioxidant beverage product. Its business strategy is to develop and market a special line of beverage brands and products that will be positioned as "better for you" beverages targeting the growing category of New Age/Functional beverage consumers.

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Get with the purple berry

In his book, the Perricone Promise, Nicholas Perricone, MD, says of the Acai berry:

"It may seem odd to start this list of superfoods with one you've likely never heard of. But studies have shown that this little berry is one of the most nutritious and powerful foods in the world! Acai is the high-energy berry of a special Amazon palm tree. Harvested in the rain forests of Brazil, acai tastes like a vibrant blend of berries and chocolate. Hidden within its royal purple pigment is the magic that makes it nature's perfect energy fruit. Acai is packed full of antioxidants, amino acids and essential fatty acids."

http://www.excitingbrazil.com/superhealthysupertastysuperfood.html

Acai secret from the Amazon

The tiny acai berry offers huge promise for wellness.

Our health is under attack in our modern world. Antioxidants may provide one of the best ways to stay healthy, promote overall wellness and slow the effects of aging in an environment that is growing increasingly hostile.

Diet is one source of antioxidant protection, but is it sufficient? The best way to deal with free-radical exposure is to use supplements that provide the highest and most potent antioxidant activity.

Acai has the greatest potential as an antioxidant supplement. Research shows that it has greater activity and more benefits than most other fruits or vegetables. The little fruit from the Amazon may have the best overall antioxidant profile to date. As research continues, the evidence supporting acai berry for health and wellness is likely to become more compelling. It may have properties as yet undiscovered.

Dr. Schauss recalls that some years ago he was the first scientist to determine the antioxidant activity of acai fruit using the oxygen radical absorbance capacity (ORAC) assay. He says this assay and others allowed him to discover that acai had unusual high antioxidant and scavenging activity in vitro against hycroxyl, peroxyl, peroxynitrite and superoxide anion free radicals, compared to all common fruits and vegetables consumed in the Western world.

Acai secret

But Dr. Schauss is not alone among doctors to recognize the benefits of acai. Here’s what two other prominent doctors say about the Brazilian berry:

Nicholas Perricone, MD, New York Times best-selling author:

“It may seem odd to start this list of superfoods with on you’ve likely never even heard of. But studies have shown that this little berry is one of the most nutritious and powerful foods in the world. Acai is the high-energy berry of a special Amazon palm tree. Harvested in the rain forest of Brazil, acai tastes like a vibrant blend of berries and chocolate. Hidden within its royal purple pigment is the magic that makes it nature’s perfect energy fruit. Acai is packed full of antioxidants, amino acids and essential fatty acids.

“Acai pulp contains a remarkable concentration of antioxidants that help combat premature aging, with 10 times more antioxidants than red grapes and 10 times the anthocyanins of red wine.”

“The fatty acid content in acai resembles that of olive oil, and is rich in monounsaturated oleic acid. Oleic acid is important for a number of reasons. It helps omega 3 fish oils penetrate the cell membrane, together they help make the cell membranes more supple. By keeping the cell membranes supple, all hormones, neurotransmitters and insulin receptors function more efficiently.”

http://www.excitingbrazil.com/acaisecret.html