rainforestpower Headline Animator

Wednesday, January 23, 2008

British Airways announces new green initiative

British Airways has launched a new carbon offset scheme initiative this week which will see the airline backing deforestation prevention in Brazil and research into the effects of aircraft’s non-carbon emissions. The carrier’s new initiative is UN certified and will help to finance clean energy projects in developing countries.

Monetary funds offered by customers off setting flight emissions will be supporting a new windfarm in one of the poorest regions of China, as well as river run hydro electric plants in China and Brazil.

British Airways’ offset scheme will also soon be accompanied by further projects to reduce carbon emissions, including projects to help protect the Brazilian rainforest and working with Cambridge University which will aim to establish scientific understanding of the non-C02 effects of aviation by 2012.

“We were the first airline to offer carbon offsets, and we intend to remain at the forefront in this area,” said Silla Maizey, head of corporate responsibility.

“We need a broad response to climate change: controlling our emissions with cleaner aircraft, the inclusion of aviation in emissions trading and the setting of tough international emissions targets...Offsetting is closely related to emissions trading. It is valuable in itself and improves general understanding of how carbon trading works.”

http://www.etravelblackboard.com/index.asp?id=73731&nav=130

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