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Saturday, June 28, 2008

Brazil signs sustainable ethanol deal with Sweden

A group of Brazilian ethanol producers has signed the first deal to export certified sustainable ethanol, reports Reuters.

Four firms — Cosan, Guarani, NovAmerica and Alcoeste — will sell 115 million liters of anhydrous ethanol certified to meet to certain social and environmental standards. The buyer, Sweden's Sekab, said the agreement is a response to consumer concerns over the sustainability of sugar cane ethanol.

"There have been many articles about forced labor in Brazil and also ecological issues, deforestation of the rain forest, local pollution... We are in the business and know many are exaggerated, some are false," Anders Fredikson, vice-president at Sekab, told Reuters. "But the public in general (in Sweden) doesn't know what to believe and it buys the biofuel for ethical reasons... so it's important to assure its sustainability."

Fredikson said the sustainable ethanol will result reduce carbon dioxide emissions by at least 85 percent relative to conventional petrol.

Brazilian mills will receive a 5 to 10 percent premium for the certified product, which cannot be produced using child or slave labor and must meet certain environmental standards. An independent auditor will monitor performance.

The announcement comes as part of a broader move by Brazilian firms to push certification schemes as a way to counter criticism from activist groups. Beef producers and the soy industry have recently launched similar initiatives.

Brazil's sugar cane ethanol is presently the most efficiently produced biofuel in the world, yielding 5.5 times as much energy per unit of input compared with U.S. corn ethanol. With a production cost less than a third the cost of conventional gasoline, nearly eight out of every ten new cars sold in Brazil are flex-fuel—capable of running on either an ethanol-gasoline mix ("gasohol") or bioethanol. Brazil has effectively replaced 26 percent of its gasoline with sugar-cane based fuel grown on 5 percent of its crop area.

Nevertheless, the industry has at times been the target of campaigns by NGOs that allege labor abuses and questionable environmental practices, including burning of cane fields, water depletion and pollution, and displacement of farmers and ranchers into more ecologically sensitive areas, like the Amazon rainforest. The new deal seeks to allay these concerns by tracking the environmental performance of production.

http://news.mongabay.com/2008/0627-cane_ethanol.html

Sunday, June 22, 2008

SOUTH AMERICA: How to Atone for Beef's Sins

South American cattle bear the brunt of blame for food and environmental troubles.

The global food crisis and climate change have cast the spotlight on negative aspects of the cattle industry, such as the high consumption of vegetable protein to generate relatively little meat, and the sector’s role in global warming.

Because of its cattle, Brazil is among the world's leading emitters of greenhouse gases. The livestock industry has encroached on the Amazon rainforest and is a leading cause of deforestation. According to its first national inventory, in 1994, logging represented 75 percent of Brazil's greenhouse gases.

The destruction of forests, which has accelerated since the 1980s, coincides with the expansion of cattle-raising. From 1994 to 2006, the national herd grew from 158 million to 205 million head, and 82 percent of that increase took place in the Amazon region, according to the study "The Cattle Kingdom" by the environmental group Friends of the Earth-Brazilian Amazon, released in January.

Cattle in the country’s Amazon jungle region, which numbered 73.7 million head in 2006, occupied 74 percent of the total deforested area.

However, the original cause of deforestation is not cattle-raising, but rather the lack of incentives for sustainable production in the Amazon, said Mario Menezes, assistant director of Friends of the Earth and co-author of the study. Without agricultural regulation, state oversight and development policies, "the expansion is chaotic," he told Tierramérica.

Most land in the Amazon region is publicly owned, but the government does little to monitor it. Many ranchers occupy areas illegally, and spend little to clear the forests, says Paulo Barreto, a researcher with the Institute of Man and the Environment in the Amazon.

Meanwhile, restoring degraded pasture land costs two and a half times more, Barreto said.

With productivity at little more than one head per hectare, Brazilian cattle hunger for cheap land. Deforesting the land -- which carries little risk of penalty -- then becomes a logical route.

In the Amazon, furthermore, cattle have found "sun, heat and water year round," which means cheaper beef, "competitive despite the distance" to industrial centres, Assuero Veronez, head of the environment committee of the Agriculture and Livestock Confederation of Brazil, told Tierramérica.

To attribute three-quarters of Brazil's greenhouse gas emissions to deforestation is a mistake, Veronez believes, because the calculation includes all of the area's biomass, ignoring the fact that before the "quemadas" or slash-and-burn technique used to clear land, the useful lumber is removed and what burns is just 30 to 40 percent of the original biomass.

Tito Díaz, an animal health and protection officer with the United Nations Food and Agriculture Organisation (FAO) in Latin America, also underscored that "pastures fix carbon in their roots at a volume that is quite considerable and is not taken into account."

But now "everything is banned" because of environmental issues, which leads to a "stranglehold on the Amazon region economy," Veronez complained.

And the pressure is growing stronger. Brazil's Consumer Defence Institute (IDEC) launched a campaign in March, "Change Consumption, Don't Change the Climate", urging the public and supermarkets to track beef origins and reject any that comes from cattle that have contributed to deforestation.

According to Lisa Gunn, IDEC information manager, beef "is not sustainable" because it comes from the conversion of a much greater quantity of food and plant protein into meat, and requires too much land. But it is only possible to change habits gradually, she says, which is why the institute is calling for reducing consumption of beef instead of eliminating beef from the diet altogether.

In pasture-fed cattle operations like those of South America, one kilogramme of beef is produced with 18 to 20 kilos of grass. For feedlot cattle, where the diet is based on grain, six to eight kilos are needed to produce one kilo of meat, according to Francisco Santini, veterinarian at Argentina's National Institute of Agricultural Technology.

Cattle that are raised confined in feedlots require less space, but they also cause deforestation because they are fed soybeans, of which Brazil and Argentina are major producers. This effect is evident in the increase in deforested area in the Amazon each time there is a rise in the international price for soybeans.

Brazil's greenhouse gas emissions tally must also include methane and nitrous oxide from cattle manure, which represent a relatively small volume of total emissions, but are 20 and 300 times more destructive, respectively, than carbon dioxide produced by forest fires.

In Argentina, 11 million hectares that previously served as pasture land for cattle have been converted to farmland over the last 14 years, while the national herd stands at 54 million head today. Methane emissions have declined with the increase in grain feed, said Santini. But the most recent data available indicate that agriculture generates 44 percent of the country's greenhouse gas emissions, with an increased share from methane from cattle manure.

In Uruguay, which has 10 million head of cattle -- three times the country’s population -- in addition to 15.2 million sheep, agriculture accounts for 91 percent of the country's methane emissions and is the country's second leading source of greenhouse gases.

A 2006 FAO report estimated that livestock generated 18 percent of the world's greenhouse gases, surpassing transportation as an emissions source. The calculation included the effects of deforestation, food production and its chemical inputs (pesticides and fertilisers), gases produced by livestock, meat processing and agricultural transport.

Across most of Latin America forests have been lost to livestock and soybean production, but Chile and Uruguay have increased their tree-covered areas, which indicates that livestock can expand "without putting an end to forests," Díaz, the FAO expert, told Tierramérica.

The region has the advantage of feeding its herds with grass and other forage, which don't compete with human food, given the high prices of the grains that Europe and the United States utilise in their heavily subsidised cattle industries, he said.

But, to avoid missing a key opportunity, Latin America should promote "sustainable cattle-raising systems" and recover degraded pasture land, Díaz added.

Sustainability is being pursued in Acre, a state in northwest Brazil, by integrating agriculture, pasture and forestry, which improves the productivity of small, medium and large properties. The yield reaches three head of cattle per hectare, three times the national average, reports Judson Valentim, head of the local centre of the government's agricultural research agency, Embrapa.

Valentim admits that livestock production leads to deforestation as a result of cheap land, but says this can be corrected with higher productivity and with measures like the ban (beginning Jul. 1) on loans to farmers or ranchers who are involved in illegal logging.

Brazilian cattle-raising could be made sustainable with more productive technologies, with ranching limited to appropriate areas, and leaving aside land that is better suited to growing crops, he says.

But Barreto and Veronez agree that this would require policies that compensate for what has been invested in recovering degraded or more costly land, paying farmers and ranchers for environmental services, and changing the economic logic that currently favours deforestation.

http://www.ipsnews.net/news.asp?idnews=42912

Thursday, June 19, 2008

Brazil throws weight behind Amazon soy ban

Brazil's new environment minister reached an agreement with the grain processing industry to ban purchases of soy from deforested Amazon until July 2009, winning praise from environmentalists.

"This same initiative will be extended to two other sectors -- the timber sector and the beef sector," Environment Minister Carlos Minc said while praising the grain industry and non-governmental organizations for a "pioneering" initiative.

Environmentalists called Minc's initiative essential to the protection of the world's largest rainforest. Deforestation in the region quickened in the past months as world grain prices continue to set record highs.

The moratorium is a commitment by the local Vegetable Oils Industry Association (Abiove), which includes big crushers such as Cargill Inc, Bunge Ltd, ADM Co and Louis Dreyfus, and the Grain Exporters Association (Anec) to extend the expiring, one-year ban that began in July 2006.

Rising prices are reviving the local soy sector out of its worst crisis in decades. In 2004 through 2006, the rise in the real against the dollar and production costs like fuel and fertilizers pushed many producers to the brink of insolvency.

Brazil is the world's second largest soy producer after the United States. Abiove and Anec control about 94 percent of Brazil's soy trade.

"The decision today is very important as it shows a leading sector in Brazilian agribusiness can guarantee food production without the need to cut down one more hectare of Amazon," Paulo Adario, Greenpeace Amazon campaign director, said in a note.

Deforestation of the Amazon is on course to rise after three years of declines, with figures for April released earlier this month showing a startling 434 square miles of trees lost in the month.

Minc replaced Amazon defender Marina Silva as environment minister last month, raising concern among environmentalists that the government is siding with farming and industrial interests that want to develop the forest.

In a show of commitment to Amazon protection, the government unveiled initiatives in past weeks including the creation of three protected reserves and an operation to impound cattle grazing on illegally cleared pastures.

But Greenpeace said a one year extension may not be long enough to build the tools necessary to ensure that soy production does not result in further deforestation.

http://uk.reuters.com/article/environmentNews/idUKN1734831620080617

World turns to growing alternatives to deforestation of the rainforest

Recent photos of an “uncontacted tribe” of Amazon Indians on the border between Peru and Brazil have reminded us once again of how much we still have to learn about the world’s tropical rainforests. The people, some of whom are painted bright red and are brandishing bows and arrows at the airplane from which the photos were taken, are believed to have so far avoided contact with the “outside” world. They are no doubt unaware that high-level global talks now taking place in that outside world could have a profound effect on their lives.

That’s because of the important role forests play in global warming. We know that reducing carbon emissions is the primary way to slow climate change, but preserving forests is a key component as well. Forests are carbon sinks; that is, they absorb and store carbon. When trees are cut down, that carbon is released into the atmosphere, thus speeding up global warming.

In fact, scientists estimate that about 20 percent of greenhouse gas emissions come from deforestation. Governments and conservationists have considered a number of ways to protect the forests in ways that will allow the people who live in them to survive and even prosper.

One of the more admirable ideas is to increase the value of renewable resources from tropical rainforests, such as fruits, nuts, rubber, and medicinal plants, and to promote activities like ecotourism. But despite efforts of companies in the developed world to create new markets for rainforest products, it’s simpler to cut down the trees for forestry and agriculture, including ranching.

In a recent article in Conservation magazine, anthropologist Ricardo Godoy of Brandeis University is quoted as saying that “tropical rainforests are worth more for their global than for their local value”.

Many believe that if we in the rich countries want to save the world’s rainforests, we’ll have to pay. It could turn out to be a comparative bargain. Some economists, including former World Bank chief economist Sir Nicholas Stern, have concluded that preventing deforestation is the most cost-effective method of keeping carbon out of the atmosphere.

But how do we go about it? One idea discussed at the United Nations climate change negotiations in Bonn, Germany, in June is referred to as Reducing Emissions from Deforestation and Forest Degradation, or REDD. The initiative, introduced by the governments of Papua New Guinea and Costa Rica at UN climate change talks in Montreal in 2005 and included in subsequent discussions, is expected to be a major part of the agreement that will replace the Kyoto Protocol in 2013.

Two main strategies are being considered under REDD, both of which involve carbon credits and carbon trading. One would allow industrialized nations to meet Kyoto emissions-reduction targets by providing grants to developing countries if they reduce rates of deforestation. The other would allow countries that avoid deforestation to earn carbon credits that they could sell on the global carbon market.

Regardless of the method or methods, a lot of work still needs to be done to make sure the plans succeed in reducing greenhouse gas emissions in a way that benefits the people who live in the tropical rainforests.

The issue is complicated and the potential pitfalls are many. For example, the market-driven system of selling carbon credits may not benefit those people who live in the forests and make their living off the products of the intact ecosystem because it would only pay those who are currently logging to stop.

We also have to face up to the fact that when providing grants to countries that reduce deforestation, it can be difficult to ensure that the money benefits the people and not corrupt governments.

In some areas, indigenous people have already lost land and rights because governments have turned over forest “reserves” to companies charged with protecting them.

Let’s hope that the UN discussions lead to some viable solutions––solutions that preserve biodiversity and include all the inhabitants of the rainforest, including the uncontacted tribes. It’s unlikely that money will solve everything, but it may be a start to addressing the problems of poverty, economic change, and global warming.

http://www.straight.com/article-150101/growing-alternatives-rainforest

Google Teams Up With Indigenous Tribe To Save Brazilian Rainforest

Google is providing Google Earth software to help a tribe living in Brazil to map the Amazon rainforest and to show where there is illegal logging and gold mining.

The Surui tribe lives on a 600,000 acre reservation in Brazil. Members have already mastered Global Positioning System devices to map their land. Chief Almir Narayamoga Surui figures that many of the 1,200 members will soon be adept at computers and satellite internet connections to make use of Google Earth. Some got their first introduction to Google Earth Sunday night. The chief said he got the idea after seeing evidence of deforestation on his reservation on Google Earth.

Another benefit to the Suruis is that they will be able to chronicle their lives and describe their culture on the internet.

The chief said he is hoping that his tribe will receive donations of computers and other equipment to help them save their culture as well as the rainforest.

Some 40 years ago, the Surui tribe was using stone tools.

Indian reservations are the best preserved areas of the Amazon region which has lost about 20 per cent of the rainforest to loggers and ranchers in recent years. Approximately 400,000 Brazilian Indians live on reservations.

http://www.ktvu.com/news/16638798/detail.html

Coca-Cola gives its Mother a second chance

COCA-COLA is becoming increasingly desperate to crack the booming energy drinks market, with the company announcing the relaunch of its energy drink Mother after a spectacular flop last year.

Next month, a multimillion-dollar marketing campaign will signal the return of Mother and the company's fifth attempt to establish a beachhead in a market dominated by V and Red Bull.

Since 2001, Coke has released a number of products - Lift Plus, Burn and Recharge by Sprite - all of which failed.

Early last year, ads featuring a cast of wide-eyed animals proclaiming Mother's energy-boosting properties, underscored with the line "100 per cent Natural", positioned the drink, which contained a potent Amazonian berry, acai, as an all-natural alternative to the caffeine- and taurine-loaded rivals.

But the $15 million marketing campaign, including two large sampling campaigns and heavy discounting in stores, failed to lift sales. At its peak, Coca-Cola's share of the energy drinks market, which IBIS World analysts put at $325 millionin 2007, stood at 6.3 per cent. Since then, sales have dwindled prompting Coke to rerelease the brand.

The campaign by one of its agencies, Publicis Mojo, failed because the core target market of 18- to 24-year-old males was not looking for a "natural high" but a "chemical one", according to sources. Those who tried it didn't come back largely because of the taste. "It [the drink] lacked the efficacy of potency and that's exactly what the market wants in these drinks," one source close to Coke said.

Yesterday, Coke put out a short statement admitting it had got it wrong - unusual for a company that rarely, if ever, acknowledges defeat. "It will taste nothing like the old one and will deliver double the energy kick, making it the most potent energy drink in Australia," it said.

Even the top of the can will be emblazoned with: "Tastes nothing like the old one."

The sources said Coke will not step away from a market that has grown by 62 per cent in the three years to 2007.

But commentators are far from confident it can succeed. Red Bull and V have almost 90 per cent of the market.

Beverage analyst for IBIS World, Audrey Riddell, said: "Because it's an innovative product, the first mover advantage is important and because they [Red Bull and V] were able to come in with appropriate marketing early on in the piece, they've made it difficult for others to come in. Coke will be playing catch-up."

Broking house UBS tempered advice to investors in Coca-Cola's Australian bottler, Coca-Cola Amatil: "CCL [Coca-Cola Amatil] hopes to recover with improved sales but we are cautious on the company's ability to succeed against Red Bull and V."

Coke is not alone. Foster's Torque bombed and its successor, Battery, is making little headway.

Coca-Cola confirmed the task of relaunching Mother had shifted from Mojo to another of its rostered agencies, Smart, which last year merged with an established Coke agency, Kindred, which had worked on its most successful launch, Coca-Cola Zero.

http://business.smh.com.au/cocacola-gives-its-mother-a-second-chance-20080618-2svo.html

Tuesday, June 17, 2008

Our diet of destruction


Huge areas of the Amazon rainforest are being cut down to satisfy global demand for soya. But how did this crop and a handful of others come to dominate our diet so completely? In an extract from her new book, Felicity Lawrence investigates the faceless trading giants who really decide what goes on our plates

Look at a few packets in a typical kitchen cupboard, and you will notice a disconcerting overlap between the labels of apparently completely different foods. A handful of ingredients, some of them barely used as food in the west before the second world war, crop up in everything from baby food to cat food to processed meals. The same half-dozen heavily subsidised commodities - soya, rapeseed, palm oil, corn, sugar and rice - are broken down into their individual parts and endlessly reconstituted. They are sold back to us as processed food or turned into animal feed to produce the factory meats that have conquered our diets in the past half-century. How did such a transformation come about?

When you look back at the origins of much of today's industrialised food system, what you see is the ebb and flow of empire. First there were the British imperial ambitions that turned slave-produced sugar from the colonies into the engine of emerging capitalism during the industrial revolution. Later the prewar European powers developed and controlled new fats such as margarines. Today we are living with the postwar American model, a privatised form of empire that reached into every corner of world food supply in the second half of the 20th century.

The result has been a kind of food Fordism. We are fed a production-line diet that is homogenised and bolted together from standard commodity parts. The parts, many of them created out of American agricultural surpluses, are largely controlled by an oligopoly of US-based trading and processing companies - Cargill, ADM, Bunge - that are little known in the UK. All three companies are now expanding in China and heavily involved in spreading the western industrialised diet, with its unsustainable dependence on fossil fuels and extravagant use of grains. As the Chinese move up this processed-food chain, the diet-related diseases that have afflicted us in the west are growing there too.

It took a journey of more than 7,000km to the heart of the Brazilian rainforest for me to understand some of the power structures in this food chain. It was the rise of the humble soya bean that opened a window on the mechanics of today's structure, and the environmental and social toll it exacts.

It is only from the air that you can absorb the vastness of the Amazon. What happens to the rainforest that surrounds the world's largest river system will affect every single one of us, as experts in climate change constantly point out. A fifth of the planet's fresh water is contained here, and the trees recycle it back into the atmosphere, from where it drives the world's weather.

But Brazil is the new agricultural frontier, and forest clearance, much of it for soya production, has been taking place on a scale from which campaigners fear the forest may not recover. Greenpeace has been tracking deforestation and agreed to take me up in its spotter plane in 2006 as it was launching its fight to stop the food industry destroying the Amazon.

From the window of the plane on one side I could see mile after mile of the velvet folds of virgin forest. Where man had not ventured with chainsaw and bulldozer, the trees were giving off water vapour like a thousand puffs from a life-giving inhaler. But on the other side was an enormous area recently planted with soya. It looked as though a giant industrial lawnmower had cut a swath through the jungle, and the luminous green trail it had created shone through a dry heat haze. "So who is buying all that soya, and how on earth do they get it out?" I shouted over the roar of the engine. The answer had to wait. A storm was blowing in and we quickly turned back through the flashes of lightning for Santarém, the frontier port built deep in the Amazon basin.

That night I watched from the roof of my hotel as a new storm blew great squalls hundreds of miles up the Amazon from the Atlantic. On the waterfront below, the baroque blue cathedral, built by the original colonisers, the Portuguese, came and went from view in the enveloping rain. Its twin towers and pediment still present a proud facade to anyone coming up the river's main navigation channel, but the paint was peeling now, the legacy of the sugar plantations and slavery fading. The centre of gravity had shifted. A few hundred metres up the river, Cargill has built its own monument to power, an enormous, gleaming loading and storage facility for soya. The elevator towers of this $20m (£10.2m) grain terminal are testaments to the new gods of transnational trading efficiency and global economic domination. The digging of the port here has brought Brazil's soya closer to its main European markets.

Just as the new railroads had been vital to opening up the prairies of North America, this newly constructed infrastructure was driving the transformation of the Amazon and helping Brazil meet the apparently insatiable global demand for soya. Cargill, together with ADM and Bunge, is responsible for about two-thirds of the total financing of soya production in Brazil. They provide the seed, fertiliser and agrochemicals to the ranchers, and buy and store and ship the crops to Europe. But how was the demand for all those beans created?

Bake a soya bean and - provided you have first soaked and boiled it long enough to neutralise its toxins - you can make a dish that is cheap and cheerful. It may be slightly indigestible still and make you fart, but it is nevertheless useful for providing complete protein in inexpensive vegetable form.

As a whole raw bean, soya has its commercial limitations. Crush it, however, and the possibilities become infinite as it is separated into its more lucrative parts. The oil can be extracted with solvents and degummed. The lecithin can be removed from the resulting sludge to be sold for a thousand and more food-processing purposes. Then, deodorised and hydrogenated, the oil can be used to make, or fry, any number of fast foods, snacks and convenience meals. The vitamin E, which has the irritating habit of reducing shelf-life, can be stripped out and turned to money elsewhere. So too can the soya sterols that can command a premium as technofoods - cholesterol-lowering ingredients for margarines, yoghurts and drinks.

Once the oil has been removed, the defatted soya bean meal, which is full of protein, can be fed to intensively farmed chicken, cattle and pigs to turn them into highly productive factory units - intensive dairy cows that can deliver ever greater yields of milk, chickens that grow to shop weight in just a few weeks, pigs and cattle that fatten faster than they ever could on grass or forage.

The vast majority of soya is used to feed factory-farmed animals. Chicken has a particular attraction for the livestock industry, which refers to the birds not as flocks but as "crops", for the good reason that they grow fast enough to produce a return in little more than a month. For the commodity traders and processors, the livestock revolution has represented the best way to move up what they call the value chain. You can make a good margin on trading grain and soya, especially if you are a powerful enough presence in the global markets. But feed your surplus to animals - it takes about 3kg of protein feed to produce half a kilo of chicken protein - and you concentrate your resources. Persuade the world to eat vast quantities of this cheap meat, consumed preferably in a highly processed way that divides the parts and separates out the "high value" lean meat and treats much of the rest as waste - and you make far greater margins.

It required technological breakthroughs and government protection to create this market, though. Soya meal was used experimentally in animal feed in the 30s but farmers were reluctant to use it because with its oil still in it was regarded as indigestible to chickens and pigs. Then researchers at ADM worked out how to heat-treat it to overcome the problem. The oil was similarly regarded as barely fit for consumption because it smelled so bad, until the Americans, following the tanks advancing through Germany, acquired the technology from the defeated enemy to get rid of the "off" flavours.

That left the way open for the US to promote the soya that suited its agricultural conditions as part of the reconstruction of Europe in the 50s.

The US came out of the second world war with its agricultural base intact, but the farming lands of its European allies and of Germany had been devastated. With millions desperately hungry, the US announced its Marshall plan to help rebuild western Europe with financial aid. But it had another crucial role: the removal of tariff barriers that might hinder US access to foreign markets was made part of the new terms of trade with the non-communist world. Of the $13bn in financial aid paid under the Marshall plan between 1947 and 1952, more than $3bn was spent by European countries on imports of US food, animal feed and fertiliser.

As Europe recovered, soya exports to other countries were supported by other US food aid programmes. In 1967, 86% of all US soya oil exports were subsidised under its food aid law. Meanwhile, in the Kennedy round of talks for the General Agreement on Tariffs and Trade in the mid-60s, the US insisted that if Europe wanted to keep its agricultural protections, it must open up its markets to more US soya exports.

The raw ingredients for today's food system have, in other words, been kept cheap for transnational corporations by government policy. And where US subsidies go, western diets have a habit of following. American exports have created whole new patterns of consumption. Demand has been a function of price, availability and production, just as it was with the rise of sugar consumption in the 18th century.

Between 1995 and 2005, $165bn of American taxpayers' money was used to support US agricultural commodities. Soya, corn, rice, wheat and cotton accounted for 90% of that money. Sugar was also heavily subsidised. The real beneficiaries of this system of government support have not been US farmers, who have gone out of business in their thousands, but the mainly US-based trading giants. For subsidies have allowed them to export grains at less than the cost of production, making it impossible for other countries to compete, while bringing the money from added-value markets back home. In this they mirror the patterns of trade established between previous empires and their colonies.

These trading giants have remained shadowy in European perception, despite their colossal footprint. Cargill, the largest privately owned corporation in the world in most years, was said in testimony to the US senate in 1999 to control 45% of global grain trade, including 42% of US corn exports, a third of all soya bean exports and about 20% of wheat exports. It is also the world's largest crusher of oilseeds such as soya and rapeseed. Since it is a private company and not obliged to publish detailed accounts, more recent and accurate share figures are hard to come by. It declines to comment on its market shares, but it has, if anything, consolidated its position since then, although its areas of concentration shift. Its revenues in 2007 were $88bn. Most of us eat its products in some form every day, yet many of us have never heard of it. Nor had I before I started writing about the politics of food, but since then it has been hard not to stumble across its operations in every country whenever I visit a food factory, industrial farm or fast food or supermarket supplier.

ADM (Archer Daniels Midland), another US-based grain trading corporation, is one of the world's largest processors of soya beans, corn, wheat and cocoa, and also has a huge portfolio of interests, from making sweeteners and food processing ingredients to energy and animal feed production. Its global sales in 2006/7 were $44bn. Almost half of them came from making animal feed, vegetable oils and emulsifiers from oilseeds such as soya.

Two other grain and oilseed giants are part of this trading nexus that dominates food supply. Bunge, which expanded through the late 19th century as a grain trader in South America, is now a transnational with headquarters in the US. It is the world's largest exporter of soya beans and a major corn and oil processor. The Louis Dreyfus group, a French family-owned private company, has vast grain, sugar, and energy trading interests around the world and now focuses on financial aspects of commodity trading. In the US it has joint grain ventures with ADM and Cargill. (EU subsidies have achieved a similar position for a handful of its corporations, mainly those processors whose power was established before the war.)

As well as buying and selling agricultural commodities, these four global companies control refining and crushing plants and turn those cheap, subsidised commodities into a myriad other ingredients, from starches to syrups to fats to animal feed. They also play the markets, and have vastly complicated corporate structures that enable them to shift transactions and profits from subsidiary to subsidiary.

Cargill, the behemoth, is "the undisputed ruler in the global grain trade and extends its tentacles into every aspect of the global food system", according to Brewster Kneen, the company's unauthorised biographer. Cargill initially built up its power in the 1870s, in the speculative era of the American agricultural frontier when US grain, along with sugar, began providing the fuel for workers in an industrialising, urbanising Britain. It began with a family of grain traders who bought up storage facilities in the US on strategically placed transport routes, the new railroads and the waterways of the Great Lakes and Mississippi. There has perhaps been nothing quite like it in terms of reach since the days of the East India Company.

Cargill rarely gives interviews, but in the words of its company brochures: "We buy, trade, transport, blend, mill, crush, process, refine, season, distribute around the clock around the globe." And: "We are the flour in your bread, the wheat in your noodles, the salt on your fries. We are the corn in your tortillas, the chocolate in your dessert, the sweetener in your soft drink. We are the oil in your salad dressing and the beef, pork or chicken you eat for dinner. We are the cotton in your clothing, the backing on your carpet and the fertiliser in your field."

Cargill owns two-thirds of the company that is the world's largest producer of fertiliser ingredients, with major factories in North America, South America and China. Cargill's subsidiary Sun Valley produces half of all the chicken products used by McDonald's across Europe and is a leading supplier of chicken to UK supermarkets. Cargill accounts for nearly half of UK and more than a third of all European production of glucose syrups. And, as I have found on my own journeys around today's globalised food system, it has as often as not been the feed for your cow's milk, the emulsifier and fat in your ready meal, the oil that fried your crisps, the soya proteins in your veggieburger ...

History shows that empires rise and fall, however, and that the fall when it comes tends to be fast. Food empires are likely to be no different. We are now entering a period of rapid transition. The postwar food system, dependent on prodigious quantities of crude oil for its production, has not only pushed us to our biological limits but is hitting the environmental buffers. After half a century in which they shaped the nature of global diets with the disposal of their agricultural surplus, the Americans have done a sudden about-turn. With the price of oil constantly breaking new records, they want their surplus back to keep their cars on the road. The US government has started pouring subsidies into the production of ethanol from corn. Grain prices have been soaring. The standard commodity parts are no longer cheap, but we are left with the legacy of the old economic order, with diets that were created out of excess.

http://www.guardian.co.uk/environment/2008/jun/16/food.biofuels